GTA VI Game Night
Miami Heat partner with Rockstar Games to host GTA VI Vice City game night.
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Key Points
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The Heat and Rockstar marked the promotion’s buildup by lighting a “Welcome to Vice City” sign on the Kaseya Center roof for the first time.
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Miami’s broader Vice City campaign includes a reported $1 million marketing deal, with additional branding at Miami International Airport and on manhole covers around the city.
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Tickets for the Nov. 18 game were listed as starting at $100.
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The Heat have a long history of Vice-themed designs: they first introduced a Vice-inspired uniform in 2017–18, followed by several variations and multiple themed courts in later seasons.
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The game’s physical edition was reported to be available in stores beginning Nov. 12, a week before the scheduled launch.
The Miami Heat will transform into the Vice City Heat for one night, celebrating Grand Theft Auto VI's launch with a special game on November 18 against the Milwaukee Bucks. Axios reports the team will debut Vice City-themed uniforms, a custom court design, and arena activities as part of a major partnership with Rockstar Games and Take-Two Interactive.
The promotion kicks off the day before GTA VI's scheduled November 19 release. GamesRadar notes the partnership includes lighting a "Welcome to Vice City" sign atop the Kaseya Center for the first time, plus a full merchandise collection tied to the game's Miami-inspired setting.
Miami's Year-Long Vice City Campaign
The Heat have built Vice City branding into their identity for years. SportsLogos.net reports the team first introduced Vice-inspired uniforms in 2017–18, then released multiple variations and themed courts in later seasons. This November game marks the biggest rollout yet for the Miami franchise.
Miami's broader Vice City push extends far beyond the arena. The city reportedly backed a $1 million marketing deal featuring Vice branding at Miami International Airport, on manhole covers across the city, and elsewhere—turning the entire region into a GTA VI promotional zone.
Vice City Gear and Game Day Details
Tickets for the November 18 game start at $100 and include access to in-arena Vice City activities. Rockstar Games has also released a full Vice City merchandise collection tied to the Heat, expanding the brand beyond game day.
The game will broadcast live on ESPN, giving national exposure to the promotion. ShackNews notes GTA VI's physical edition will hit stores November 12, one week ahead of the official November 19 launch—creating a lead-up to the Heat's special event.
Rockstar's Biggest NBA Partnership Yet
The Heat-Rockstar partnership marks one of the most elaborate gaming-sports crossovers in recent history. GamesRadar describes the collaboration as transforming the Kaseya Center itself, with a full arena makeover that positions Miami as the real-world home of the fictional Vice City.
The promotion connects GTA VI's Miami setting directly to an active NBA franchise, blending entertainment, gaming, and professional sports in a way that reaches millions of fans nationwide through ESPN's broadcast reach.
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