FIFA Ticket Scandal
US States Investigate FIFA Over Misleading 2026 World Cup Ticket Sales
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New York and New Jersey AGs subpoenaed FIFA on May 27 for documents specifically on how it sold tickets to the eight 2026 World Cup matches at MetLife Stadium in East Rutherford—including the July 19 final—and New Jersey AG Jennifer Davenport described FIFA’s ticketing as “a gauntlet of confusion, fake scarcity, and impossibly high prices.”
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The U.S. probes tie into quantified pricing changes from FIFA’s dynamic model: prices for the three main ticket categories rose by an average of 34% between October 2025 and April 2026, and tickets for MetLife matches averaged around $2,800 (about €2,540).
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European supporter groups offered concrete cost estimates: England’s Fans’ Embassy estimated that following a supporter from England to the final could cost at least £2,364 (€2,780)—more than double the comparable figure for the 2022 World Cup in Qatar.
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Texas’s inquiry comes with additional scheduling/legal scope details: Texas is set to host World Cup matches in Arlington, Houston, and Dallas starting Sunday, June 14, 2026, and investigators are evaluating whether FIFA’s ticketing adjustments violated both the Texas Deceptive Trade Practices Act and the Texas Business and Commerce Code.
Texas Attorney General Ken Paxton launched an investigation into FIFA on June 9, 2026, accusing the soccer body of deceiving fans about seat quality for 2026 World Cup matches USA Today. The probe centers on a "bait-and-switch" scheme: fans who paid for "Category 1" tickets found their seats reclassified into lower "Category 2" sections with worse sightlines after purchasing KXAN.
Texas joins New York, New Jersey, and California in scrutinizing FIFA's ticketing practices. New Jersey AG Jennifer Davenport called the process "a gauntlet of confusion, fake scarcity, and impossibly high prices" Brussels Signal. The first Texas matches are scheduled for June 14 in Arlington and Houston, just days after Paxton's announcement.
Seat Reclassifications Trigger Bait-and-Switch Allegations
When FIFA opened ticket sales in late 2025, buyers received "indicative" stadium maps showing where their seats would be. But when specific assignments arrived in April and May 2026, many fans learned their Category 1 tickets now placed them in sections previously labeled Category 2 or Category 3 CW39. Paxton says this may violate the Texas Deceptive Trade Practices Act and the Texas Business and Commerce Code.
New York AG Letitia James and New Jersey AG Jennifer Davenport issued subpoenas to FIFA on May 27 for documents on how it sold tickets to the eight matches at MetLife Stadium — including the July 19 final Brussels Signal. California AG Rob Bonta had already sent FIFA a formal letter on May 13 seeking information about possible state consumer law violations.
Dynamic Pricing Pushed Costs Up 34% in Six Months
The 2026 World Cup is the first to use dynamic pricing — a model where ticket costs rise and fall based on demand, common in the U.S. but new to international soccer USA Today. Between October 2025 and April 2026, prices across the three main ticket categories rose by an average of 34%. Tickets for MetLife Stadium matches averaged around $2,800, while Final tickets ranged from $2,030 to $33,000.
FIFA President Gianni Infantino defended the approach at the Milken Institute Global Conference, arguing that low initial prices would only enrich ticket scalpers rather than fund global soccer development Brussels Signal. But critics say the strategy backfired. Around 180,000 tickets remained unsold for group-stage matches as of June 10, with FIFA reportedly giving away large blocks of tickets to corporations to keep stadiums from looking empty.
Ordinary Fans Priced Out Compared to Qatar 2022
England's Fans' Embassy estimated that a supporter following the team all the way to the final would spend at least £2,364 — roughly €2,780 — on tickets alone Brussels Signal. That is more than double what a comparable trip cost during the 2022 World Cup in Qatar. European supporter groups say FIFA has "priced out ordinary fans" in favor of corporate buyers and wealthy travelers.
On the resale market, the situation has turned against sellers. Median resale prices dropped 20% in the past month. FIFA charges a 26% fee on resale transactions, meaning many fans who bought early at peak prices are now selling at a net loss KXAN. Those who paid over $1,000 for a seat may soon watch others fill the same stadium section for $60 through FIFA's discounted "Supporter Entry Tier" tickets.
Legal Cases Could Force Refunds and Reshape Future Tournaments
Legal analysts say FIFA's defense — that seating maps were only "guidance" — may struggle in states like California and New Jersey, where consumer protection laws are strict on bait-and-switch inventory practices USA Today. If the investigations succeed, courts could order FIFA to pay restitution to fans who received lower-quality seats than they paid for.
The broader fallout may reach Congress. Legislators have already begun inquiries into how international sports bodies sell tickets on U.S. soil Brussels Signal. For now, FIFA has not responded to requests for comment from multiple outlets, and the tournament kicks off in Mexico City on June 11 — just three days before Texas hosts its first match.
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