Record World Cup Dividend
David Beckham collects a $51 million dividend following record World Cup deals.
Anonymous
David Beckham earned about $51 million (£38 million) in dividends from his commercial business in less than a year, as record results were boosted by advertising and partnership deals around the 2026 FIFA World Cup. DRJB Holdings’ 2025 revenue rose 20% to $110.5 million (£84 million), while pre-tax profit climbed about 46% to $65.7 million (£50 million). Beckham, who owns 45% of the company after selling a majority stake to Authentic Brands Group in 2022, featured in campaigns for brands including Bank of America, McDonald’s, Verizon and Lay’s. The business also expanded through Hugo Boss menswear, Safilo eyewear and Adidas football boots, alongside other commercial and media projects. The results underline Beckham’s continued success in building a global business around his name rather than pursuing conventional football punditry.
Key Points
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People close to Beckham’s operation said almost all of the World Cup brand agreements were multiyear deals, rather than one-off campaigns, reflecting an effort to build a sustainable business.
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DRJB Holdings has about 20 full-time employees and can also draw on Authentic Brands Group’s global corporate structure.
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The Evening Standard reported that growth was also supported by Beckham’s health supplements business, an area not detailed in the summary.
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Authentic Brands Group entertainment chief Corey Salter said the results reflected a “strong and highly effective team” and financial discipline that could support profitable growth beyond 2026.
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