Funny Road Signs
A survey of Britain's rudest place names reveals widespread driver distraction and amusement.
Anonymous
Key Points
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Sluts Hole Lane won with 38% of the vote, followed by Butthole Lane with 37%; Bell End placed third with 36%.
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Asda Car Insurance temporarily covered several of the signs with green velvet “modesty” curtains as part of an effort to reduce driver distraction.
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The survey also identified additional humorous names outside the top 10, including Great Snoring in Norfolk, which ranked 26th and was considered funny by 19% of respondents.
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Other West Midlands entries included Cock Hill Lane, which tied for 17th with 25% of the vote, and Twatling Road, which ranked 27th with 18%.
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Residents of Butthole Lane say the name has a historical explanation dating back to 1066, although the available report ends before providing the full explanation.
A survey of British place names has crowned Asda Money the surveyor of the nation's rudest roads and villages, with Sluts Hole Lane in Norfolk claiming first place at 38% of the vote. Butthole Lane in Leicestershire came second with 37%, followed by Bell End in Rowley Regis with 36%. The cheeky names are causing real problems on the road — about one-third of drivers said they nearly had an accident while distracted by the signs.
Over half of Britons — 53% — say the UK is home to some of the world's funniest place names, according to the survey. Drivers have admitted to missing turns, taking detours, and stopping for photographs when encountering these suggestively named locations. The road signs themselves have become such popular souvenirs that some communities have had to reinforce them with concrete to prevent theft.
Top Contenders Battle for Britain's Rudest Name
The top three finalists came within just 2 percentage points of each other. Express reported that Sluts Hole Lane edged out Butthole Lane and Bell End in a nationally representative online survey. Other notable entries in the top rankings included Minge Lane in Worcestershire, Sandy Balls in the New Forest, The Knob, Cock-A-Dibby, Slag Lane, and Fanny Avenue. The narrow margins show just how much British drivers find these names equally amusing.
The survey also uncovered additional rude-sounding places outside the immediate top three. Dorset Echo mentioned Shitterton, Happy Bottom, and Piddlehinton as leading contenders from Dorset. Wetwang in Yorkshire ranked 20th with 24% of respondents finding it funny, while Sussex claimed Titty Hill at 14th place and Dumb Woman's Lane at 24th.
Driver Distraction Becomes a Safety Concern
The novelty of these place names is creating measurable road hazards. About one-third of survey respondents admitted they nearly had an accident because the unusual signs distracted them. Drivers reported missing turns, taking unexpected detours, and stopping vehicles to photograph the signs. These behaviors turn what seems like harmless fun into genuine traffic safety issues.
In response, Asda Money and Asda Car Insurance took action to reduce driver distraction. They temporarily covered several of the offending signs with green velvet 'modesty' curtains. The move was part of a broader effort to make roads safer while acknowledging the humor these names generate among the driving public.
Residents Embrace Attention Despite Repeated Theft
Some communities have learned to celebrate their unusual names. Head Topics reported that Minge Lane residents hold an annual festival drawing visitors from across the country. However, the attention comes with a price — souvenir hunters have stolen the road signs so many times that town officials had to take drastic measures.
The Upton upon Severn mayor Jeremy Owenson authorized a major upgrade to protect the signs. Road workers secured Minge Lane's signs with concrete, making them impossible for casual thieves to remove. Despite the fortress-like protections, the strategy reflects how some places have learned to profit from their notoriety rather than fight it.
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