LeBron James borrows $300 million from Guggenheim-advised insurers

Insurers involved in the financing are North American Company for Life and Health Insurance and Midland National Life Insurance Co., both owned by Sammons Financial Group, which purchased asset-backed bonds issued by King James Funding to provide LeBron James with immediate cash tied to future revenue (including Nike) rather than his NBA salary.
A second tranche around 2022 for about $60 million carried a 5.75% rate and a 34-year term, and, like the 2018 deal, was approved by the NBA; both transactions reportedly received independent third-party credit ratings.
There is a federal probe into parts of Mark Walter’s business empire and his ownership links to the Lakers; officials say there is no indication the loans are connected to those inquiries, even as Walter’s Lakers stake and sale are tied to broader scrutiny.
The 2018 lending began before Guggenheim CEO Mark Walter started acquiring the Lakers, indicating the financing flow predated Walter’s direct involvement with the team and reflects broader moves to channel policyholder funds into private investments
LeBron James borrowed roughly $300 million from two Midwestern life insurers in 2018, years before his move to the Lakers HoopsWire. The loan was structured as asset-backed bonds issued by King James Funding, an LLC tied to James's business interests Basketball RealGM. Rather than relying on his NBA salary, the financing was backed by future revenue from Nike and other non-basketball sources Heavy. The bonds carry interest around 4.8% and don't mature until 2049.
The deal involved North American Company for Life and Health Insurance and Midland National Life Insurance Co., both owned by Sammons Financial Group Yahoo Sports. A second smaller tranche of about $60 million was issued around 2022 with a 5.75% interest rate The Deep Dive. By the end of 2025, roughly $245 million of the original bonds remained outstanding, reflecting how private credit has become a major financing path for high-earning athletes.
The 2018 loan was arranged through Guggenheim Partners, a major investment firm Heavy. King James Funding, James's LLC, issued asset-backed bonds purchased by the two life insurers Basketball RealGM. This structure meant James got $300 million upfront without touching his NBA paycheck. The money was backed by his endorsement deals and business revenue instead. Both the 2018 and 2022 transactions received independent credit ratings and NBA approval Yahoo Sports.
Guggenheim CEO Mark Walter advised the insurers on this deal HoopsWire. Walter later acquired the Lakers in a $12.5 billion transaction, though the initial 2018 loan predated his direct team ownership Yahoo Sports. The financing reflects a broader trend: insurance companies are steering policyholder funds into private investments like athlete deals and sports franchises. Life insurers are using complex financial structures to provide liquidity to wealthy individuals while generating returns.
As of late 2025, approximately $245 million from the original bond issue remained on the insurers' balance sheets HoopsWire. A federal investigation into parts of Mark Walter's business operations exists, but officials say the LeBron loans show no connection to those inquiries Heavy. The second $60 million tranche in 2022 carried a higher 5.75% rate and 34-year term, demonstrating how interest costs rose as market conditions shifted. Both deals highlight sophisticated financing tools available only to elite earners like James.
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