Global Santas, Mrs. Clauses Gather in Denmark for Annual Congress

Organizer Peter Gislund, who is a Santa Claus in Aalborg during the Christmas season, highlights a humorous dynamic at the congress: grandmothers think it’s too early to attend while children are excited that Santa is already here.
The event explicitly features professional Santas rather than the actual Father Christmas, underscoring that participants are performers and not the real Santa.
Attendance hovers around three dozen Santas and Mrs. Clauses, with most participants from Scandinavia but some traveling from as far away as Australia, Hong Kong, Canada and the United States.
Paradise Yamamoto, a Santa from Tokyo, took part in the festivities, waving a Japanese flag and dancing to Feliz Navidad during the parades.
Dozens of Santas, Mrs. Clauses, and elves descended on Aalborg, Denmark this summer for the annual World Santa Claus Congress — a four-day celebration held not in December, but at the height of midsummer. NY Daily News reported that the event drew participants from as far away as Australia, Hong Kong, Canada, the United States, and Tokyo, making it one of the most globally attended editions yet.
The congress has been a tradition since 1957, when it was first staged near Copenhagen. It moved to Aalborg just two years ago. Next year's event will mark the 70th anniversary of the gathering, according to {{Twin Cities}.
The congress is no casual holiday party. Professional Santas use the event to sharpen their craft ahead of the Christmas rush. Activities include gingerbread eating contests, gift wrapping challenges, balloon modeling, and street parades, according to EP Trail. It is a working summit as much as a celebration.
Around three dozen Santas and Mrs. Clauses take part each year. Most come from Scandinavia, but a growing number travel from much farther. One standout participant was Paradise Yamamoto, a Santa from Tokyo, who waved a Japanese flag and danced to "Feliz Navidad" during the parade, Daily Camera reported.
The move to Aalborg two years ago gave the congress a new home and a higher profile. The city has quickly become a premier destination for this unusual summer tradition. Organizers say the event has grown into a year-round festive platform, not just a one-week curiosity, according to Journal Advocate.
Organizer Peter Gislund, who works as a professional Santa in Aalborg during the Christmas season, summed up the congress's quirky appeal. He noted a funny split in public reaction: grandmothers think it is too early for Santa, while children are thrilled he is already here. That tension, he suggested, is exactly the point.
Organizers are clear about one thing: the Santas at the congress are professional performers. They are not claiming to be the actual Father Christmas. The event is explicitly a gathering of people who play Santa for a living, NY Daily News reported. That distinction matters to participants, who take their craft seriously.
For these performers, Christmas is not a season — it is a state of mind. Many spend months each year in the role. The congress gives them a rare chance to swap stories, compare beards, and connect with peers who understand the job, according to Twin Cities.
The congress's longevity is remarkable. Starting in 1957 as a small gathering near Copenhagen, it has grown into a globally recognized event. The 2026 edition will mark 70 years of professional Santas coming together each summer, EP Trail reported. Organizers are expected to plan a larger celebration to mark the milestone.
For now, Aalborg wears its new title proudly. Red suits and white beards have become a familiar summer sight in the city. And if the growing international attendance is any sign, the World Santa Claus Congress still has plenty of runway left.
Publishers
14
Articles
96
Reach
110