World Cup Travel Falters
Pricey World Cup Fails to Boost Travel, Impacting US Hotels and Airlines
Anonymous
Hours before the 2026 FIFA World Cup kicked off, the massive tourism boom promised to North American host cities had yet to arrive. Exorbitant ticket prices, aggressive hotel rate hikes, and restrictive visa policies have kept international fans home — leaving hotels, airlines, and local economies scrambling.
The Hotel Association of New York City slashed its World Cup revenue forecast by 60%, down to roughly $60 million. "It is overall a disappointment. There's no other word," said CEO Vijay Dandapani, according to Reuters. Meanwhile, European flight bookings to New York have dropped 15.8% year-over-year, according to aviation data firm Cirium.
Ticket Prices Priced Out the Global Fan Base
For the first time, FIFA used dynamic pricing — demand-based ticket rates that mirror models used by Ticketmaster. Group stage resale tickets averaged $567, according to the U.S. Chamber of Commerce. Final tickets hit $32,970 on official channels, with resale listings peaking at an extraordinary $11.5 million per seat.
Travel analysts at Front Office Sports reported that "aspirational buyers" were priced out early. Dave Guenther, President of Roadtrips, said the damage was "compounded by lodging companies that priced aggressively early." Some hotels in host cities hiked rates by up to 385% at the start of 2026, according to consulting firm Lighthouse.
Visa Barriers Shut Out Fans From Dozens of Nations
The U.S. initially required fans from 50 countries to pay "visa bonds" of up to $15,000 just to attend. The average U.S. visa refusal rate for non-European nations hit 33%, rising to 74% for Senegalese fans and 61% for Iranians, according to Saxo Bank. Iran's national team was even forced to base itself in Mexico after the U.S. declined to host the squad, Reuters reported.
In May, the U.S. State Department waived the visa bonds for ticket holders, calling it a "smart, targeted move" to salvage international appeal, according to the U.S. Travel Association. But analysts say the damage was already done. Argentine electronics brand Noblex even launched a viral "Denied Visa, Free TV" promotion in Buenos Aires as a consolation for locked-out fans, Reuters reported.
Hotels Left Holding Empty Rooms as FIFA Releases Blocks
FIFA held large blocks of hotel rooms for months, then released roughly 75% of reserved rooms back to the market in cities like Kansas City just weeks before kickoff — with no financial penalty, according to local broadcaster KMBC. That late flood of inventory hammered revenue projections. Forecasted hotel demand for June and July is running 6% to 13% below 2019 summer levels, according to the American Hotel and Lodging Association.
Texas Attorney General Ken Paxton launched an investigation into FIFA's "deceptive seat maps and unfair pricing tactics," alleging violations of consumer protection law, according to WFAA. Even President Trump weighed in on the roughly $1,000 price tag for U.S. home opener tickets, saying, "I wouldn't pay it either," according to Business Insider.
FIFA Claims Billions While Host Cities Count the Cost
FIFA projects a $17.2 billion boost to U.S. GDP from the tournament. But sports economist Victor Matheson argues most revenue "lands squarely in the pockets of FIFA," while host cities carry the burden of infrastructure and security costs, according to The National. FIFA has already secured a record $13 billion in cycle revenues.
The picture is uneven across cities. New York and Seattle report muted growth, while Dallas saw a 42% jump in flight bookings compared to last year, according to travel analytics firm Sojern. Japan fans are a rare global bright spot — flight bookings from Japan to host cities jumped 250%, according to Trip.com. Host cities are now pivoting to attract local "drive-in" fans to fill the gap left by priced-out international visitors.
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