Media Partnership Expansion
Airtasker Secures $11 Million Media Partnerships With oOh!media and NOVA Entertainment
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Key Points
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The two partnerships are financed with unsecured convertible notes: oOh!media receives a $5.0 million note and NOVA receives a $5.5 million note, both carrying a 4.9% coupon. At maturity Airtasker can convert the notes into ordinary shares at a 10% discount to the 30-day VWAP or repay in cash.
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Airtasker’s FY26 performance underscores momentum behind the strategy, with GMV rising to a record $211.6 million and monetisation at 21.9%.
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The media reach is distinctly expansive: oOh!media grants access to more than 30,000 out-of-home sites nationwide, while NOVA adds eight metro radio stations across five major capitals, plus digital audio, podcasts and Coles Radio in over 800 stores.
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The deals build on Airtasker’s existing media strategy and extend a track record that includes partnerships with ARN Media and Nine Entertainment, expanding the network of trusted creator-led channels alongside traditional media.
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Industry voices emphasize the strategic value of creator-led media; Andrew Every of oOh!media highlighted the network’s trust and influence with audiences and the ability of creators to bring brand stories to life beyond ad breaks.
Airtasker has signed two three-year media partnerships worth $11 million total—$5.5 million each from oOh!media and NOVA Entertainment. Bandt The deals give the local services platform access to over 30,000 outdoor ad sites and eight metro radio stations across Australia, plus digital audio and podcasts. Both partnerships are financed through convertible notes at a 4.9% coupon, allowing Airtasker to convert the debt into shares at a 10% discount or repay in cash.
Record Growth Fuels Expansion Strategy
Airtasker's FY26 results show strong momentum heading into these partnerships. Kalkine Gross market value jumped to a record $211.6 million, with revenue climbing 11.3% to $46.3 million. The company's monetization rate hit 21.9%, and brand salience rose about 20% year-over-year, proving the effectiveness of past marketing efforts.
CEO Tim Fung sees the AI era shifting labor back toward hands-on local trades. SmallCaps "These partnerships aim to capitalize on that trend by reinforcing Airtasker's leadership in Australia's local services marketplace," SmallCaps he said, signaling confidence in the core business opportunity.
Outdoor and Audio Reach Spans 30,000-Plus Sites
The oOh!media partnership grants Airtasker access to more than 30,000 out-of-home advertising sites across Australia. Grafa NOVA adds eight metro radio stations in five major capitals, plus digital audio, podcasts, and placement in Coles Radio across over 800 stores nationwide. Grafa Together, they create a comprehensive national footprint blending traditional and digital channels.
oOh!media's Andrew Every highlighted the strategic appeal: creator-led media channels can bring brand stories to life beyond traditional ad breaks. TradingView This marks an expansion of Airtasker's existing partnerships with ARN Media and Nine Entertainment, building a trusted creator-led ecosystem.
Capital-Efficient Financing Through Convertible Notes
Both partnerships are structured as unsecured convertible notes—a capital-efficient approach that avoids immediate cash outlay. Kalkine Each note carries a 4.9% annual coupon. At maturity, Airtasker can either convert them into ordinary shares at a 10% discount to the 30-day volume-weighted average price, or repay the cash owed.
This structure lets Airtasker spread the cost over three years while preserving cash for operations. Grafa If the stock price rises, converting shares is cheaper; if it doesn't, Airtasker can repay the debt at face value, giving the company flexibility to manage growth investments.
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