F1 Star Joins NASCAR

Trackhouse created PROJECT91 to expand NASCAR’s global reach, and since its 2022 debut it has featured high-profile international names such as Kimi Räikkönen, Shane van Gisbergen, and Hélio Castroneves—before becoming inactive through the early part of 2026. (Magnussen’s return in 2026 is framed as the program being reactivated with the right driver/partner.)

Qualcomm will support the No. 91 with its “Qualcomm Dragonwing™ AI on-prem appliance,” designed to provide real-time insights by analyzing and distributing “complex data and radio communications” to race engineers both at the track and at the race shop—aiming to streamline faster in-race decisions.

Magnussen’s standout early F1 milestone: he made his F1 debut in 2014 with McLaren at the Australian Grand Prix, finished second, and became “the first Danish driver ever to score an F1 podium finish.”

Crew chief Phil Surgen’s Trackhouse/Cup record: he joined Trackhouse in 2022 and has “six Cup Series victories,” “two playoff appearances,” and finished “second in the points standings in 2022 as Ross Chastain’s crew chief.”