Pochettino, Web3, US Soccer
US Soccer Secures Pochettino Through 2030 as Global Sports Investment Surges
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Mauricio Pochettino will remain head coach of the US Men's National Team through the 2030 World Cup, US Soccer announced. The four-year contract extension covers two of the biggest events in global soccer — the 2028 Los Angeles Olympics and the 2030 World Cup, according to NBC Los Angeles and Bleacher Report.
The deal comes just days after the USMNT's disappointing 4-1 loss to Belgium at the 2026 World Cup, which ended the team's tournament run earlier than expected. Despite the result, US Soccer chose to keep Pochettino, who took over the job in October 2024, NBC Washington reported.
Pochettino's $6 Million Deal Spans Two Mega-Events
Pochettino's current contract is worth roughly $6 million per year. That makes him one of the highest-paid national team coaches in the world. The new extension runs through 2030, meaning he will lead the US through the 2028 Olympics on home soil in Los Angeles and the following World Cup cycle, according to Crypto Briefing.
Pochettino spoke publicly about the new deal after it was announced. Bleacher Report shared his comments, in which he expressed commitment to building the program for the long term. The extension signals that US Soccer sees him as the right coach to carry the team's ambitions beyond 2026.
World Cup Exit to Belgium Clouds a Promising Start
The 4-1 loss to Belgium was a painful end to the 2026 World Cup for the US. The tournament was co-hosted by the US, Canada, and Mexico — a rare home-soil advantage. Fans and pundits expected a deeper run. The margin of defeat made the result sting more, NBC New York reported.
Still, Pochettino had only been in charge since October 2024 — less than two years before the tournament. US Soccer appears willing to give him more time. The logic is clear: building a program for 2030 takes a long runway, and changing coaches now would reset that clock.
Institutional Money Pours Into American Soccer Ahead of 2030
Pochettino's extension is not happening in a vacuum. Big money is flowing into US soccer at a rapid pace. The 2026 World Cup already drew major interest from Web3 sponsors and fintech payment providers. Fan tokens, NFT ticketing, and blockchain-based loyalty programs have found early adopters in the sport, according to Crypto Briefing.
Tokenized media rights and digital fan engagement tools are becoming part of how soccer federations make money. The US is well-positioned to lead that shift. Locking in a high-profile coach like Pochettino through 2030 sends a signal to investors that the program is stable and worth betting on long-term.
USMNT Looks to 2028 Olympics as Rebuilding Milestone
The 2028 Los Angeles Olympics will be a key test for Pochettino before the 2030 World Cup. Olympic soccer uses an under-23 roster with a few older players allowed. It gives coaches a chance to blood young talent in a high-pressure setting. For the US, hosting the Games adds extra weight to how the team performs, Yahoo Sports noted.
The USMNT has a deep pool of young players coming through MLS and European clubs. Pochettino's job is to shape them into a competitive unit. With six years now secured on his contract, he has the time — and the pressure — to deliver results that match the enormous investment American soccer is making in itself.
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