NFL Fines Multiple Players Heavily For Beer And Smoking Celebration Gestures

The NFL fined Cowboys tight end Jake Ferguson $13,611 for miming a beer shotgun after a touchdown against Washington; Ferguson is appealing. 49ers fullback Kyle Juszczyk and Colts guard Matt Goncalves also received fines for beer-related gestures. Lions receiver Amon-Ra St. Brown said he was fined four times, totaling $59,704, for smoking gestures during Detroit’s loss to Buffalo, and he is appealing. The penalties have sparked debate among fans and media about the NFL’s celebration rules and their apparent contrast with the league’s alcohol sponsorships and advertising.
The NFL described Ferguson’s gesture as an “offensive demonstration” that “could reasonably be construed as being in poor taste.”
Ferguson caught four passes for 43 yards and two touchdowns in Dallas’ 37–20 win over Washington.
Bud Light responded to the controversy with a promotion offering fans $10 off a purchase of a 12-pack or larger, urging them to “celebrate responsibly.”
The Cowboys have an exclusive Miller Lite sponsorship through 2031, reportedly worth about $20 million annually to the team.
Publishers
23
Articles
56
Reach
79