Texas Senate race emerges as a costly toss-up with Democrats eyeing a major upset.

Texas could see the most expensive Senate race in U.S. history, with experts predicting $446 million in spending on TV, radio, and digital ads WLOS. Democrat James Talarico is mounting a serious challenge to Republican Ken Paxton, the state's attorney general, in what Rice University political scientist Mark Jones calls a genuine toss-up that could swing control of the Senate.
Texas has been Republican territory for three decades. No Democrat won a statewide race since 1994 WLOS. But Paxton's legal troubles have created an opening. He faces ethics controversies and is seen as unwilling to campaign as hard as Talarico WLOS. Jones describes Paxton as a "deeply flawed" candidate who has not shown the drive needed to win.
The Cook Political Report ranks Texas as one of just six toss-up Senate races nationwide WLOS. Democrats need to flip four Republican-held seats to gain Senate control. A Texas win would be a massive breakthrough for Democrats and could determine which party runs the chamber WLOS.
AdImpact projects $446 million will be spent on ads and media to influence the race WLOS. That spending level would make it the most expensive Senate race ever recorded. Money will flood TV stations, radio, websites, and digital platforms across the state WLOS. Both campaigns are preparing for a battle unlike anything Texas has seen before.
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