Amazon and Generac Sign $2.4 Billion Backup Generator Supply Deal

The warrant was issued to Amazon.com NV Investment Holdings LLC, a wholly owned subsidiary of Amazon, rather than directly to Amazon.com Inc.
Vesting of the warrant is based on aggregate gross payments received by Generac and its global affiliates, net of certain offsets, from Amazon and its affiliates for the backup generators.
Subject to the warrant’s vesting requirements and other conditions, Amazon’s subsidiary may exercise the warrant either for cash or through a cashless exercise at its election through September 16, 2033.
The warrant includes anti-dilution protections and registration rights, giving Amazon additional contractual rights connected to its potential Generac share ownership.
TipRanks’ AI Analyst rated Generac Neutral, citing stronger commercial and data-center demand and a large backlog but also weak technical positioning, a relatively high valuation and below-peak profitability.
Generac, a U.S. maker of backup generators, struck a long-term power deal with Amazon worth $2.4 billion in initial deliveries expected in 2027 and 2028. TipRanks reported that the agreement also includes an equity warrant allowing Amazon to purchase up to 1.69 million Generac shares at $200.93 each, with the potential to unlock a deal worth up to $8 billion as Amazon scales its data-center buildout for artificial intelligence.
The warrant structure ties Amazon's equity stake directly to its generator orders. About 308,000 shares vested immediately, while the rest vest in stages as Amazon pays for more equipment. Economic Times noted that Generac shares jumped over 30% in after-hours trading after the deal was announced on September 16, 2026, signaling Wall Street's confidence in the long-term relationship.
Amazon is competing against Microsoft and other hyperscalers for scarce backup power equipment as AI data centers consume enormous amounts of electricity. Business Insider reported that Cantor Fitzgerald called the Generac deal Generac's "most important data center" news, recognizing how critical reliable power is to Amazon's AI ambitions. By issuing a warrant, Amazon locks in priority access to Generac's products while betting on Generac's stock if the relationship grows.
This strategy mirrors Amazon's past moves. The company has previously bundled equity warrants with major supply contracts for hydrogen fuel (Plug Power) and air freight services (ATSG). Generac now joins a growing list of industrial suppliers required to give tech giants a financial stake alongside purchase commitments.
The deal has two financial layers. First, Generac expects to deliver $2.4 billion worth of generators in 2027 and 2028. Second, the warrant can fully vest only if Amazon's total generator payments to Generac reach $8 billion over the warrant's seven-year lifespan (through September 2033). Each payment milestone unlocks more shares for Amazon to potentially buy.
At full exercise, Amazon's warrant covers 1.69 million shares—roughly 3% of Generac's outstanding stock. SSB Crack reported the warrant carries a $340 million estimated value at the strike price of $200.93. Existing Generac shareholders face dilution if Amazon exercises the warrant, but analysts view the deal's revenue certainty as offsetting that risk.
Wall Street embraced the news. SSB Crack noted that Generac shares surged over 40% in extended trading, and Business Insider reported a 30%-plus jump as investors bet on years of predictable Amazon orders. Cantor Fitzgerald maintained an Overweight rating and a $333 price target, signaling confidence the deal will fuel growth.
However, TipRanks' AI Analyst offered a more cautious stance, issuing a Neutral rating. The analyst cited strong data-center demand and a full backlog as positives but flagged weak technical chart patterns, Generac's relatively high valuation, and below-peak profitability margins as concerns. The warrant deal is real, but Generac's fundamentals may not justify the stock's sharp rally.
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