UK Bakery Revitalization
ABF Completes Hovis Acquisition, Merges Bakeries to Revitalize UK Market
Anonymous
Key Points
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The Competition and Markets Authority concluded Allied Bakeries had suffered sustained losses for around 14 years in a structurally declining UK bread market, and that its competitive presence would have been lost without ABF's acquisition of Hovis; the merger was not expected to lessen competition.
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ABF agreed to acquire Hovis from Endless LLP for about £75 million (€88 million) in August of the previous year, adding one of Britain's best-known bread brands to its portfolio.
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The deal is expected to be marginally dilutive to ABF's earnings in the 2026-2027 financial years before becoming earnings accretive thereafter.
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Sarah Arrowsmith, chief executive of Hovis Bakeries, described the acquisition as an opportunity to revitalise brands, become the UK's best own-label bakery partner, and strengthen the direct-to-store network.
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ABF indicated the integration would begin immediately and is expected to deliver substantial production and distribution synergies, with some upfront restructuring costs to realise those efficiencies.
Associated British Foods has completed its takeover of Hovis Group, merging it with Allied Bakeries to create a new company called Hovis Bakeries, according to Just Food. ABF paid around £75 million for Hovis, buying it from private equity firm Endless LLP.
The deal makes Hovis Bakeries one of Britain's biggest bread businesses. It brings together well-known brands like Kingsmill, Sunblest, Allinson's, and Hovis under one roof, according to FDI Forum.
CMA Clears Deal After Lengthy Two-Stage Review
The UK's Competition and Markets Authority signed off on the merger after a two-stage review, according to Asian Trader. The CMA found that Allied Bakeries had lost money for around 14 years in a shrinking bread market. Regulators decided the merger would not reduce competition. Without the deal, Allied Bakeries would likely have exited the market entirely.
The sliced-bread market in the UK has been in long-term decline. ABF argued that combining the two businesses was the only way to keep both brands alive and competitive. The CMA agreed, clearing the deal without any conditions.
Integration Starts Now, But Profits Will Take Time
ABF said integration will begin immediately. The company expects to find big savings in production and distribution by combining the two operations, according to EME Outlook Magazine. However, there will be some upfront restructuring costs to get those savings.
The deal is expected to slightly reduce ABF's earnings in the 2026 and 2027 financial years. After that, ABF says it will start adding to profits. In plain terms, the company expects to lose a little money on the deal at first before it pays off in the long run.
New CEO Sets Out Ambition for Hovis Bakeries
Sarah Arrowsmith, the new chief executive of Hovis Bakeries, said the deal is a chance to "revitalise brands" and "become the UK's best own-label bakery partner." She also highlighted plans to strengthen the company's direct-to-store delivery network, which gets bread straight to shops without going through a warehouse.
ABF plans to invest in healthier product ranges and new brands to keep up with changing consumer tastes. Leadership said the goal is to secure jobs, expand consumer choice, and build a bakery business that can last, according to Finance Yahoo.
A Bigger Player in a Shrinking Bread Market
The UK's sliced-bread market has been getting smaller for years. Consumers are eating less white bread and shifting to alternatives. ABF and Hovis separately struggled to make money in that environment. Together, the company believes it can cut costs enough to survive and grow, according to FDI Forum.
The combined business now controls a large share of the UK bread market. With Kingsmill, Hovis, Sunblest, and Allinson's all under one company, Hovis Bakeries will be competing against Warburtons, the market leader. ABF called the deal "a major step" toward building a stronger UK baking industry.
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