Meta Launches AI Smart Glasses
Meta Launches Self-Branded Smart Glasses with AI, Undercutting Competitors at $299
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Key Points
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Muse Spark live translation will be rolled out to Ray-Ban Meta and Oakley Meta glasses in the US and Canada, adding support for 14 languages including Japanese, Mandarin, and Hindi.
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Ray-Ban Meta and Oakley Meta glasses will gain a pedestrian navigation feature for turn-by-turn directions via Muse Spark.
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Muse Spark can remember personal preferences and improve context by remembering details from photos captured by the wearer.
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The Kylie Jenner edition is an oval-frame design crafted specifically by Jenner.
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Meta Glasses will be sold through multiple retailers beyond Meta’s own site, including LensCrafters, Sunglass Hut, Best Buy, and Amazon.
Meta launched its first self-branded smart glasses on June 23, 2026, starting at $299 — $80 cheaper than its current Ray-Ban Meta Gen 2 model. The three styles, called Adventurer, Fury, and Meta Glasses by Kylie, are powered by a new AI model called Muse Spark and come in 26 color and lens combinations. Investing.com called it Meta's "first entry into lower-priced models under its own brand."
EssilorLuxottica still makes the lenses, but Meta now controls the design and hardware. The move mirrors how Meta renamed its VR headsets from "Oculus" to "Meta Quest" — trading a partner brand for a unified, company-owned identity. Meta held 69.2% of the smart glasses market in Q1 2026, according to IDC, and the company is betting lower prices will push that share even higher.
Three Styles, One Big Price Drop From Ray-Ban
The Adventurer has a rectangular frame. The Fury is square and thick. The Kylie edition, a collaboration with Kylie Jenner, uses a slim oval cat-eye shape. All three start at $299, except the Kylie edition, which runs $399. That compares favorably to Ray-Ban Meta Gen 2 at $379. All models feature a 12MP ultra-wide camera, 3K video, a five-microphone array, and open-ear spatial audio speakers.
Comfort upgrades include three-way adjustable nose pads and flexible hinges. Battery life runs about eight hours, with 40-plus hours available using the included charging case. The glasses will be sold at Meta.com, LensCrafters, Sunglass Hut, Best Buy, and Amazon. Meta CTO Andrew Bosworth said the team "argues over every gram" to get the fit right, according to TechRadar.
Muse Spark AI Adds Translation, Navigation, and Memory
Muse Spark is Meta's new multimodal AI model, meaning it can process what the camera sees and respond through the glasses' speakers. It now supports 20 languages total, with 14 new additions including Mandarin, Hindi, Japanese, and Arabic. Live translation runs on-device. Muse Spark can also remember personal details — like preferences or faces captured in photos — to give more useful answers over time.
A pedestrian navigation feature is also coming. It will give turn-by-turn audio directions through the glasses. Engadget reports that update will roll out to the full Meta, Ray-Ban, and Oakley glasses lineup by the end of June 2026. Existing Ray-Ban Meta Gen 2 and Oakley Meta owners will get all Muse Spark features via a free software update — no new hardware required.
Kylie Jenner Designed Her Own Voice Prompts and Frames
The Meta Glasses by Kylie is the lineup's headline fashion moment. Jenner designed the slim oval frame herself and recorded custom voice greetings for the glasses. "I recorded all these little lines," she told ELLE. "You put them on in the morning and it says, 'rise and shine.'" The edition comes in three colorways and sits at $399, making it the priciest model in the new line.
Meta sees the Kylie collaboration as proof it can compete as a fashion brand, not just a tech company. Fast Company noted that Meta is "now a fashion brand," with VP of Design Peter Bristol saying the company is taking a "hard pass at becoming relevant" in the eyewear world. EssilorLuxottica CEO Francesco Milleri added that the new branded line targets "more price-sensitive consumers" than Ray-Ban or Oakley.
Privacy Concerns Shadowed the Launch Event
The rollout came with controversy. On June 5, 2026, Meta quietly removed code for a "NameTag" facial recognition feature from its companion app after a WIRED exposé and pressure from the Electronic Frontier Foundation. The feature was never activated, but privacy groups said its presence showed where the product is heading.
A proposed Pennsylvania law would require all smart glasses to carry a non-removable recording light, according to Malwarebytes. Meanwhile, IDC analyst Jitesh Ubrani warned that Google's entry into the space this fall — backed by Gemini, Maps, and Photos — poses a "formidable threat" to Meta's lead. Smart glasses shipments surged 167% year-over-year in early 2026, meaning the competition is only getting started.
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