Syrn Lingerie Campaign
Sydney Sweeney wears a delicate 'SB' necklace in her latest lingerie campaign photos.
Anonymous
Key Points
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The Smooth Cup Demi bra is priced at $64 and is available in four colors; Syrn’s “reveal range” places the style between “fully dressed” and the more revealing “next to nothing” category.
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The campaign followed Sweeney’s nude sports-themed advertising for Novig, which had recently drawn widespread backlash.
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Scooter Braun, 45, retired from talent management in 2024; he discovered Justin Bieber in 2007 and later managed artists including Ariana Grande and Demi Lovato.
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Sweeney and Braun were recently seen with Braun’s three children—Jagger Joseph, Levi Magnus and Hart Violet—while getting smoothies in Los Angeles, adding to reports that their relationship is becoming more serious.
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For Sweeney’s birthday, Braun posted a video of the couple slow-dancing beneath the stars near an Italian castle, set to Mitski’s “My Love Mine All Mine,” and ended his tribute by writing, “I love you.”
Sydney Sweeney unveiled Syrn's new "Send Nudes" lingerie collection in a steamy social media campaign featuring pale nude-toned Smooth Cup Demi bras. US Magazine and other outlets zeroed in on a silver chain necklace with "SB" initials she wore during the shoot—potentially a tribute to her reported partner, Scooter Braun, though the meaning remains unconfirmed.
The campaign comes as Sweeney and Braun, 45, show growing signs of a serious relationship. The Mirror reported the couple recently spent time together with Braun's three children while getting smoothies in Los Angeles.
Syrn's Latest Lingerie Launch Sparks Romance Speculation
The Smooth Cup Demi bra, priced at $64, sits in Syrn's "reveal range"—between fully dressed styles and more revealing options. AOL noted the collection comes in four colors and represents a smoother fit than the brand's traditional Romantic Demi. The "Send Nudes" campaign name drew immediate attention on social media.
Fans quickly focused on Sweeney's delicate "SB" necklace rather than the lingerie itself. US Magazine interpreted the initials as a possible nod to Braun, though Sweeney has not officially confirmed the necklace's meaning. The accessory became the story's focal point across celebrity news outlets.
Public Birthday Tributes Signal Deepening Romance
Braun posted a romantic video for Sweeney's birthday showing the couple slow-dancing beneath the stars near an Italian castle. The State reported he set the tribute to Mitski's "My Love Mine All Mine" and ended with the words, "I love you." The public gesture marked a significant milestone in their relationship.
Days later, the couple was spotted in Los Angeles with Braun's three children—Jagger Joseph, Levi Magnus, and Hart Violet—grabbing smoothies together. The Olympian cited the outing as evidence their relationship is becoming increasingly serious and integrated with his family life.
Braun's Shift From Music Management to Family Life
Scooter Braun, 45, retired from talent management in 2024 after a decades-long career. He discovered Justin Bieber in 2007 and later managed top artists including Ariana Grande and Demi Lovato. His exit from the industry marked a major life change as he focused on personal relationships.
The timing of Braun's retirement coincides with his growing public relationship with Sweeney. The couple's birthday tributes, family outings, and now the "SB" necklace moment suggest Braun is prioritizing his personal life over his entertainment career.
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