LEGO KPop Debut
LEGO launches KPop Demon Hunters set 72537, recreating Netflix's Derpy Tiger and Sussie Bird with posable features
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Key Points
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LEGO’s “Derpy Tiger and Sussie Bird” set is specifically identified as LEGO set number 72537, and it’s marketed for children ages 9 and up.
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A more detailed description of the set’s articulation: Derpy Tiger includes multiple movement points across his head, legs, and limbs for varied poses, while Sussie Bird has a rotating neck plus adjustable beak, legs, and wings to reposition her on top of Derpy.
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The LEGO–Netflix tie-in timing was tied to a broader plan: BestReviews reports that LEGO and Netflix announced their partnership earlier this year, with the first set expected to be announced in spring, and “more would be coming in 2027.”
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LEGO Builder app guidance is described more specifically as including “zoom, rotate in 3D and track progress with easy-to-follow digital instructions,” beyond general digital-instruction and 3D-viewing mentions.
LEGO has officially unveiled its first *KPop Demon Hunters* building set, and pre-orders are open now. The 825-piece "Derpy Tiger and Sussie Bird" set — LEGO set #72537 — launches at retail on August 1, 2026, for $69.99, targeting builders ages 9 and up. WAVY reports the set is tied to the Netflix animated film that became one of the platform's biggest hits ever.
This is only the start. LEGO and Netflix announced their multi-year partnership in February 2026. According to BestReviews, more sets are already planned for 2027 — meaning this is just the first wave of a much larger franchise push.
Derpy Tiger's Goofy Design Is Built to Pose
Derpy Tiger is the star of the set. He comes with interchangeable facial expressions — including a goofy grin and a pose with love notes on his tongue. Brick Fanatics notes that graphic designer Conrad Hallenburg Sode Rasmussen spent significant time perfecting the tiger's eye angle, calling it "crucial to the look of the build." Derpy also has a hidden storage compartment inside his head.
Articulation is a big selling point. Derpy has multiple movement points across his head, legs, and limbs, so builders can put him in all kinds of poses. Accessories include a flowerpot and two love notes made from printed tiles — not stickers. Fans have already praised the printed detail, according to IGN.
Sussie Bird Perches, Rotates, and Adjusts on Top
The second character in the set is Sussie Bird, designed to sit on top of Derpy — just as she does in the film. Sussie is not a static figure. Her neck rotates, and her beak, legs, and wings are all adjustable. Builders can reposition her in different ways, according to en.as.com.
Together, the two figures stand roughly 8.5 inches tall and measure about 6 inches long and 6 inches wide. That makes it a solid display piece. The LEGO Builder app adds a digital layer — builders can zoom in, rotate the model in 3D, and track their progress with step-by-step instructions.
Netflix Waited for a Hit Before Signing Toy Deals
The timing of this merchandise is deliberate. Netflix Chief Marketing Officer Marian Lee explained the strategy at Licensing Expo 2026. "If we had signed deals prior to the movie coming out, they would not have been as lucrative as they were post-film," she said, according to research from License Global. The film is now the No. 1 Netflix movie of all time, surpassing 500 million views.
The film debuted June 20, 2025, and hit #1 globally in its first week. It spent 50 straight weeks in Netflix's English top-ten list. Its soundtrack hit "Golden" became the first K-pop song to reach #1 on the Billboard Hot 100, per The Brick Blogger. A sequel is already in early development with the original directors returning.
More Sets and a Bigger 2027 Lineup Are Coming
LEGO senior design master Wes Talbott led the design of set #72537. He said, "I had already watched the movie a few times, and as soon as I heard about it, I knew I wanted to work on it. It's just one of those stories you want to share," according to Brick Fanatics. The 5-month window from partnership announcement to full reveal is unusually fast for LEGO, which the outlet called a "fast-track" development.
Fans waiting for minifigure-scale sets of the main HUNTR/X characters will need to wait until 2027. IGN describes the current set as a "tide-over" for collectors. Beyond LEGO, reports suggest Mattel and Hasbro are also preparing their own *KPop Demon Hunters* lines for next year. The franchise is moving fast from screen to shelf.
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