Plus500 Reports 12% H1 Revenue Jump, Fuels Growth with Customer Surge and Expansion

Plus500’s half-year ARPU rose 2% year-on-year to $2,346, with Q2 ARPU up 8% to $1,683, indicating stronger average revenue per user in the period.
In Q2 2026 alone, revenue was $220.8 million and EBITDA $91.8 million as the business invested more in client acquisition, with 25,856 new customers in Q2 and 131,214 active customers in the quarter.
Plus500’s US expansion includes launching CFTC-regulated sports event-based contracts and a localized OTC platform in Canada, alongside an expanded product range in Japan and the introduction of 24/5 trading for stocks and ETFs.
Market commentary highlighted a three-year record high in Plus500’s H1 2026 revenue, underscoring the strength of its diversification and growth initiatives.
Analysts’ outlook for 2026 remains supportive, with Bloomberg consensus cited as suggesting revenue around $811.5 million and EBITDA around $368.1 million, reinforcing confidence in the company’s continued growth trajectory.
Plus500 posted first-half 2026 revenue of $462.9 million, up 12% from a year earlier, marking its highest revenue in three years, according to Reuters. Customer income surged 24% to $460.8 million — the strongest result in five years — fueled by rapid expansion into US prediction markets.
The London-listed fintech kept its full-year 2026 guidance intact, with Bloomberg consensus pointing to annual revenue of around $811.5 million and EBITDA near $368.1 million, ADVFN reported. EBITDA for the half rose 1% to $187.5 million as the company deliberately spent more on winning new customers.
Plus500 added 65,723 new customers in the first half, a 17% jump year-on-year. Total active customers reached 197,294. The company's push into CFTC-regulated sports event-based contracts — essentially prediction markets — was a key driver, according to Reuters.
Half-year revenue per user, known as ARPU, rose 2% to $2,346. In Q2 alone, ARPU climbed 8% to $1,683, showing customers were spending more on average. Finance Feeds noted that Plus500's diversification away from traditional CFD products is clearly gaining traction.
In Q2 2026, Plus500 generated $220.8 million in revenue and $91.8 million in EBITDA. The company added 25,856 new customers in the quarter, with 131,214 active customers overall. Margins dipped slightly as the business ramped up spending to attract new users.
The non-OTC segment — products outside traditional contracts for difference — made up roughly 15% of total revenue, or about $70 million. Yahoo Finance reported that higher-value customers and growth in Japan also contributed to the stronger top-line performance.
Beyond US prediction markets, Plus500 is building a localized OTC trading platform for Canadian customers. It also expanded its product range in Japan and launched 24/5 trading for stocks and ETFs — meaning users can trade almost around the clock on weekdays, according to ADVFN.
Finance Feeds described the US strategy as a turning point for the company. The US business is now regulated by the CFTC, giving Plus500 access to one of the world's largest retail trading markets. These moves are designed to reduce reliance on European CFD revenue over time.
Plus500 carried no debt at the end of the half and held over $850 million in cash. That financial strength gives it room to keep investing in growth without straining its balance sheet. The company reaffirmed its 2026 guidance despite margin pressure from higher acquisition costs.
Market Screener noted that Bloomberg consensus expects full-year revenue near $811.5 million and EBITDA around $368.1 million. Analysts remain broadly supportive, viewing the combination of record customer income, US expansion, and a clean balance sheet as a solid foundation for the second half.
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