Vintage Prada Fashion Statement
Bella Hadid Showcases Vintage Prada in New York and Leads New Chopard Campaign
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Key Points
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Hadid’s evening stop was at Locanda Verde in Tribeca, where she posed and relaxed with friends before sharing photos captioned “New York minute.”
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She added a black leather jacket over the Prada look, apparently to keep warm during the evening, and was described as smiling and in high spirits while walking with companions.
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Chopard’s campaign was photographed by Greg Williams and directed by Manu Cossu, with cinematic images and video built around the collection’s loose “dancing diamonds.”
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The campaign revives specific archival designs, including Chopard’s “Happy Sport The First” watch and Happy Diamonds pendant necklaces featuring three diamonds set in 18-karat white, rose or yellow gold.
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Hadid said her long relationship with Chopard feels “like home,” and credited creative director Caroline Scheufele with supporting her during some of the “darkest times” in her career.
Bella Hadid turned heads during New York Fashion Week with two strikingly different looks. She started the day in a casual Western-inspired outfit featuring a flannel suede jacket, trucker hat, and Uggs. Later that evening, she switched to a champagne-gold archival Prada slip dress from Spring/Summer 1998, paired with red Prada heels and a tan bowling bag Harper's Bazaar.
The outfit change came as Hadid celebrated her new campaign with Chopard, the luxury jewelry house marking the Happy Diamonds collection's 50th anniversary Hello! Magazine. Hadid also appears alongside Liu Wen in the campaign, which features archival pieces from Chopard's archives Yahoo! Style.
From Casual to Glamorous in One Night
Hadid's evening transformation showcased her versatility as a style icon. The champagne-gold Prada slip dress featured sheer latex detailing and represented an archival find from 1998 Harper's Bazaar. She added oval sunglasses, a sleek updo, and a black leather jacket to complete the look while heading to dinner at Locanda Verde in Tribeca.
On social media, Hadid shared photos from the evening with the caption "New York minute." Friends who accompanied her noted she was smiling and in high spirits throughout the night Harper's Bazaar. The pairing of vintage Prada with modern accessories demonstrated how archival pieces can feel current and fresh.
Chopard Campaign Celebrates 50 Years of Diamonds
The Happy Diamonds collection has been a cornerstone of Chopard's jewelry line for five decades. The campaign, photographed by Greg Williams and directed by Manu Cossu, features cinematic imagery built around the collection's signature loose diamonds Hello! Magazine. Specific archival designs include Chopard's "Happy Sport The First" watch and pendant necklaces with three diamonds set in 18-karat gold Yahoo! Style.
Hadid's involvement marks a significant endorsement for the brand. She said her relationship with Chopard feels "like home" and praised creative director Caroline Scheufele for supporting her during challenging periods in her career Hello! Magazine. The campaign pairs Hadid with fellow model Liu Wen to highlight the collection's timeless appeal.
Archival Fashion Gets a Modern Moment
Hadid's choice to wear a 1998 Prada dress reflects a growing trend in high fashion. Vintage and archival pieces offer exclusivity and history that new designs cannot replicate. The sheer latex detailing on the dress added an edgy element that felt contemporary despite its 26-year vintage status Harper's Bazaar.
By pairing the archival Prada with current accessories and styling choices, Hadid demonstrated how fashion's past can speak to its future. The evening event celebrated both personal milestones and the enduring power of heritage design in luxury fashion Hello! Magazine.
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