Adidas Tech Layoffs
Adidas reduces technology roles at its Gurugram hub to simplify operations and align with needs.
Anonymous
Key Points
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The Gurugram technology hub was launched in 2021 to attract and develop technology and engineering talent for work on Adidas products.
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Adidas said the India technology hub remains important to its growth, innovation and digital-transformation ambitions, despite the restructuring.
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In its statement, Adidas said it was “deeply grateful” for employees’ contributions and would support affected staff with “care, respect, and appropriate transition assistance.”
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The reported cuts come amid a broader acceleration of technology job reductions in India, with enterprise restructuring increasingly linked to artificial intelligence, automation and a shift of investment toward cloud infrastructure.
Adidas is cutting roughly 300 to 350 jobs at its Gurugram technology hub in India, affecting nearly half of the facility's 700-person workforce Times of India. The company announced the restructuring at a September 15 town hall, issuing immediate exit letters to some employees while asking others to stay until December 15 to hand over work. The Hindu Business Line reported that Adidas said the overall impact across its entire India technology organization is below 20%, creating a gap between the local hub cuts and the company-wide figure.
The restructuring affects software engineers, data scientists, and data engineers as Adidas aims to simplify operations and align with changing business needs Best Media Info. The company said India remains strategically important and promised affected staff transition assistance, but has not disclosed severance amounts or formal redeployment details.
Why Adidas Built the Gurugram Tech Hub in the First Place
Adidas launched its India Technology Hub in Gurugram in 2021 to hire engineering talent for global digital product development. The facility was meant to support the company's e-commerce platforms, supply chain software, and broader digital transformation. The hub grew to roughly 700 employees over five years, making it a key engine for Adidas' technology operations in Asia.
Tech Layoffs Surge Across India as Companies Shift to AI
Adidas' cuts are part of a broader wave of technology job losses in India. Large enterprise tech firms are consolidating engineering roles as they shift spending toward artificial intelligence, automation, and cloud infrastructure Business Standard. Companies like Oracle and PayPal also cut India headcount in 2026, moving routine software and data work to automated systems or relocating it to other global hubs.
Immediate Exits and a Three-Month Handover Period
On September 15, Adidas split the cuts into two groups. The first batch received immediate exit letters and left the same day. A second group was asked to stay until December 15 to transfer knowledge while searching for internal roles within Adidas. Times of India reported that neither severance nor notice pay details have been publicly disclosed.
The Gap Between Local Cuts and Company-Wide Claims
Adidas said the job cuts affect less than 20% of its total India technology workforce, but local reports show roughly 45% to 50% of the Gurugram hub itself is losing roles Gujarat Samachar. The discrepancy suggests Adidas is shifting some tech work to its recently opened Global Business Services center in Chennai or to other international hubs. The company has emphasized that India remains core to its long-term growth and digital strategy.
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