Stellantis Leadership Restructuring
Stellantis Appoints Former Renault Executive Arnaud Belloni as CEO of Fiat, Abarth, and Lancia
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Key Points
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Belloni led Citroën's marketing with the 'Citroën - Inspired by You' brand strategy and the development of a digital/retail concept ('la maison Citroën'), and under his leadership Citroën delivered eight consecutive years of sales growth in Europe and became France’s most preferred automotive brand.
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Before returning to Stellantis, Belloni spent 16 years shaping marketing for Stellantis' Italian and French brands, including roles as FIAT and Lancia Brand Marketing Director, Managing Director of Lancia France, and Vice President of Marketing for Asia Pacific.
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Belloni’s Renault tenure saw him serve as global Chief Marketing Officer from November 2020 and, since May 2023, as Chief Branding Officer for all Renault group brands.
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Olivier François will support Belloni through mid-October to ensure an orderly transition and will continue to serve Stellantis as a strategic adviser on brand and product strategy.
Stellantis has appointed Arnaud Belloni as CEO of its Fiat, Abarth, and Lancia brands, plus Chief Marketing Officer for Europe MarketScreener. Belloni, who recently served as Chief Branding Officer at Renault, replaces Olivier François and will report to the Enlarged Europe COO. The move is part of Stellantis' FastLane 2030 plan to sharpen European marketing and boost brand growth across its portfolio.
Belloni Brings 16 Years of Stellantis Brand Experience
Belloni is not new to Stellantis. He spent 16 years building marketing strategies for the company's Italian and French brands before moving to Renault MarketScreener. His roles included FIAT Brand Marketing Director, Managing Director of Lancia France, and Vice President of Marketing for Asia Pacific. This deep history gives him instant credibility with the brands he now leads.
Citroën Success Shows Belloni's Track Record
At Citroën, Belloni led the 'Citroën — Inspired by You' brand strategy and created a digital retail concept called 'la maison Citroën' Yahoo Finance. Under his leadership, Citroën achieved eight consecutive years of sales growth in Europe and became France's most preferred automotive brand. His international perspective and brand strategy expertise are viewed as crucial assets for Fiat, Abarth, and Lancia's next phase.
Renault Role Sharpened Global Branding Skills
Belloni joined Renault in November 2020 as global Chief Marketing Officer MarketScreener. Since May 2023, he served as Chief Branding Officer for all Renault group brands. This role exposed him to multi-brand portfolio management at a global scale, skills that directly apply to leading Stellantis' European marketing vision.
François Stays On to Guide Smooth Transition
Outgoing CEO Olivier François will support Belloni through mid-October to ensure an orderly handover MarketScreener. After that, François will continue as a strategic adviser on brand and product strategy. His involvement signals Stellantis' commitment to stability as the company reshapes its European marketing leadership under the FastLane 2030 restructuring plan.
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