Unverified Messi Report Fallout
Presenter Steps Aside After Falsely Reporting Messi's Father Dead During Live Broadcast
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During the live segment, Peña not only said “Messi’s father just died,” but also implied Lionel Messi would have to leave the World Cup, telling viewers that as a consequence of the news. (Article notes she “appeared to suggest” Messi would have to leave the tournament.)
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The Messi family’s statement emphasized the rumor’s insensitivity, saying the family was “deeply” uncomfortable with “irresponsible” speculation and with the “lack of sensitivity, respect, and discretion” shown toward what it called a “strictly a private family matter.” It also reiterated that only the closest relatives have accurate information and that anything not coming from the family’s official channels “should not be considered valid or truthful.”
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Luzu TV leadership publicly characterized the broadcast as unacceptable and personal in tone: the outlet’s head said, “What just happened on Luzu's show outrages me just as much as it does all of you. It doesn't reflect who I am, nor does it reflect what we want to convey through our work.”
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Local reporting cited business fallout: up to ten brands reportedly dropped sponsorship of Luzu after the incident, underscoring commercial consequences from the on-air verification failure.
Argentine TV presenter Florencia Peña stepped down from Luzu TV after falsely announcing on live television that Lionel Messi's father, Jorge Messi, had died. The incident happened on June 18, during a broadcast of *El Show del Verano*, just two days after Argentina's 3-0 World Cup opener against Algeria — a match in which Messi scored a hat trick and was seen crying on the pitch. UNILAD reported that Peña told viewers: "Messi's father just died... Right in the middle of the World Cup, he's going to have to leave."
The Messi family quickly responded, saying Jorge, 68, was alive and recovering from a health issue under medical supervision. The false report triggered a wave of public outrage, sponsor exits, and internal firings at Luzu TV — turning a live broadcast error into one of Argentine media's most talked-about scandals in years.
How a Rumor Became a Live Death Announcement
On June 18, social media was buzzing with speculation about Jorge Messi's health. Fans had noticed Lionel Messi crying after his first goal against Algeria on June 16, and rumors spread fast, according to Sports Illustrated. During the live broadcast, Peña received the unverified claim through her earpiece — known in broadcast circles as a "cucaracha" — from her production team. She then announced it as fact to viewers.
Moments after her announcement, Peña tried to walk it back. She told viewers the information was "unconfirmed" but "widespread on Twitter," according to Daily Sports. The damage was already done. The family's denial arrived hours later, confirming Jorge was alive and under a doctor's care. Producer Magali Abramovich was separately identified in reports as the person who allegedly approved the claim before it reached Peña's ear, according to Sportskeeda.
Messi Family Calls Report 'Irresponsible,' Demands Privacy
The Messi family released a formal statement condemning what it called a "lack of sensitivity, respect, and discretion." The statement stressed that Jorge's health was "strictly a private family matter." It warned that any information not coming from official family channels "should not be considered valid or truthful," according to My News GH.
The family also confirmed that Jorge had faced a prior health scare in January 2026, undergoing cardiovascular and neurological tests in Rosario. Lionel Messi himself denounced the coverage as "irresponsible." His wife, Antonela Roccuzzo, reportedly unfollowed Luzu TV and its founder on Instagram immediately after the broadcast, according to Essentially Sports.
Peña Resigns, Two Staffers Fired, Sponsors Walk Out
Peña issued a public apology the same evening. "I am deeply ashamed," she wrote. "This false information was provided to me during the live broadcast by the production team." She then announced she was stepping away from her role at Luzu TV. Two members of the production team were also dismissed, according to UNILAD. Luzu TV founder Nicolás Occhiato said on X: "What just happened on Luzu's show outrages me just as much as it does all of you. It doesn't reflect who I am."
The commercial fallout was swift and severe. Between 10 and 12 major brands pulled their sponsorship within 24 hours, according to journalists cited by Daily Sports. Luzu TV also shed roughly 200,000 Instagram followers in a single day. Media critics noted that while Occhiato framed the event as an isolated production failure, the pressure to break viral news in real time made the error a systemic risk — not just a one-off mistake.
A Wake-Up Call for Argentina's Fast-Growing Streaming Media
Luzu TV built its brand as a digital-first, real-time platform competing with traditional Argentine broadcasters. But that speed comes with risk. Traditional outlets like *La Nación* and *Clarín* framed the incident as proof that streaming platforms lack the editorial gatekeeping that older newsrooms have in place, according to My News GH. Media figures including Marcelo Tinelli called the broadcast "vergonzoso" — shameful — and expressed full support for the Messi family.
The episode is now being viewed as a turning point for Argentine digital media. Critics say the race to "clip" viral moments during high-stakes events like the World Cup compresses the time available for fact-checking — sometimes to zero. Luzu TV's response, including firings and a public admission of wrongdoing, set a precedent. But with up to 12 sponsors gone and hundreds of thousands of followers lost, the cost of getting it wrong has rarely been so visible.
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