Luxury Upgrades and New Lounges
Alaska Air Group Unveils Major 2028 Cabin Overhaul and Luxury Lounges
Anonymous
Alaska Air Group is planning its largest-ever premium-travel upgrade, adding Alaska Airlines’ Aurora Suites and Hawaiian Airlines’ Leihōkū Suites, a Premium Reserve cabin, expanded premium seating, chef-driven dining and upgraded onboard technology. New flagship lounges are planned for Seattle and Honolulu, with another Alaska lounge planned for San Diego, as the group seeks to attract high-spending travelers and compete with larger U.S. airlines. Most upgrades are scheduled to begin rolling out in 2028, and some depend on delayed Boeing 737 MAX 10 deliveries, revising Alaska’s earlier target of spring 2027 passenger service for the aircraft. Alaska has removed its Paine Field–Honolulu route from its winter schedule, ending the airport’s only nonstop Hawaii service. Despite elevated fuel costs, the company says it intends to continue international growth and is exploring ways to strengthen fuel-supply resilience.
Key Points
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The updated Alaska 787-9 is expected to have about 46% premium seating, up from 38%, while Hawaiian’s A330s will rise to about 40%, from 30%.
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Both suite products are planned to include 19-inch 4K entertainment screens, Bluetooth connectivity and complimentary Starlink Wi-Fi for Atmos Rewards members through a T-Mobile partnership.
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The Seattle Aurora Lounge is planned to span nearly 41,000 square feet and include showers, wellness rooms, made-to-order meals and tableside service; the Honolulu lounge is planned at 13,000 square feet.
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Alaska launched the Paine Field–Honolulu route in November 2023 as a daily, year-round service, then reduced it to seasonal winter flying; the latest schedule removed its planned December 17 return.
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