Monopoly Reality Competition
Netflix Greenlights Life-Sized Monopoly Reality Series with $2 Million Prize for 2027 Premiere
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Key Points
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Netflix selected Studio Lambert to produce Monopoly after a bake-off, with The Traitors producer winning the bid to develop the series in partnership with Hasbro Entertainment.
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Monopoly Go!’s performance is highlighted as a driver for Netflix’s confidence in the format, with reports noting the mobile title has more than 150 million downloads and at least $5 billion in revenue.
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The bake-off drew roughly 50 production companies, with around 30 pre-approved by Netflix, and three finalist producers vying to secure the project: Studio Lambert, Wheelhouse, and Endemol Shine North America.
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Hasbro Entertainment’s executive producers for the series include Gabriel Marano and Zachary Edwin; Studio Lambert’s lineup includes Nia Yemoh, Tim Harcourt, Jack Burgess, Stephen Lambert, and Kim Murphy.
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Netflix has the Monopoly project targeted for a 2027 premiere, with casting underway as the platform seeks to tap into large-scale, life-sized game-show formats.
Netflix has greenlit a life-sized Monopoly reality competition series, offering 12 contestants a shot at a $2 million prize on a custom-built Monopoly Town Square. Deadline reports the show is set to premiere in 2027, with casting already underway.
Studio Lambert — the company behind The Traitors — won the right to produce the series after a competitive bake-off that drew roughly 50 production companies. The show is made in partnership with Hasbro Entertainment, building on Netflix's existing rights deal with the toy giant.
Studio Lambert Beats 50 Rivals to Win the Deal
The competition to produce Monopoly was fierce. About 50 production companies entered the bake-off, according to Deadline. Netflix pre-approved around 30 of them. Three finalists made the final cut: Studio Lambert, Wheelhouse, and Endemol Shine North America.
Studio Lambert won the bid. The company is no stranger to Netflix — it already produces The Traitors for the platform. Its team on Monopoly includes Stephen Lambert, Kim Murphy, Nia Yemoh, Tim Harcourt, and Jack Burgess. Hasbro Entertainment's Gabriel Marano and Zachary Edwin will serve as executive producers, Broadcast Now reported.
Monopoly Go!'s $5 Billion Success Fueled Netflix's Confidence
Netflix's bet on Monopoly is not random. The brand is hotter than ever. Monopoly Go!, the mobile game tied to the franchise, has racked up more than 150 million downloads and generated at least $5 billion in revenue, according to Comic Basics.
That kind of cultural and financial momentum made the board game an easy sell as a reality format. Netflix is leaning into large-scale, familiar properties to pull in broad audiences. Monopoly fits that strategy perfectly — nearly everyone already knows the rules.
12 Players, a Life-Sized Board, and $2 Million on the Line
The show will place 12 contestants on a real-life Monopoly Town Square. Players will compete in challenges based on the classic board game's mechanics — think buying properties, avoiding bankruptcy, and outlasting rivals. The winner takes home $2 million, Holr Magazine reported.
Casting is now open. Netflix has launched a broad search for contestants, with Blaze Trends noting the platform is actively seeking applicants. One source put the premiere as early as July 13, 2026, though Deadline targets 2027. The exact date remains unconfirmed.
Netflix's Push to Dominate Big-Budget Game Shows
Monopoly is part of a bigger move by Netflix into high-profile game-show formats. The platform has already found success with The Traitors and other unscripted hits. Adding a $2 million prize show based on one of the world's most recognized board games raises the stakes further.
For Studio Lambert, this is a flagship project. Winning a bake-off against 50 competitors — including major studios — signals real confidence from Netflix. Broadcast Now described the show as a key part of Netflix's effort to expand its unscripted lineup with large-scale, event-style competition programming.
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