Strive Executives Sell Shares for Tax Obligations While CEO Gifts Stock

Arshia Sarkhani sold 5,634 shares at $31.3343 each; the filing also added one share to her direct holdings to correct a rounding discrepancy from an October 2 filing.
Brian Logan Beirne sold 20,077 shares at $31.3343 each and had two shares added to his holdings to correct a rounding discrepancy from an October 2 filing.
Director Jonathan R. Macey’s tax-related sale comprised 6,700 shares at $30.32 each.
Director James Lavish sold 6,000 shares at $30.755 each; his Form 4 did not indicate that a Rule 10b5-1(c) trading plan was involved.
Strive, Inc. insiders sold roughly 97,200 shares on October 5 to cover tax obligations tied to restricted stock units, Watchlist News reported. CEO Matthew Cole Ryan also gifted 81,783 shares to a charitable entity he controls with his spouse, while retaining 763,012 shares directly. The sales came at prices ranging from $30.32 to $31.33 per share.
The transactions involved five company leaders: Chief Marketing Officer Arshia Sarkhani, Chief Legal Officer Brian Logan Beirne, Chief Financial Officer Benjamin Pham, and directors Jonathan R. Macey and James Lavish. Each officer and director sold shares to settle withholding taxes, a routine practice when restricted stock units vest and employees receive company stock.
Brian Logan Beirne, the Chief Legal Officer, sold the most shares among the insiders. Kalkine Media reported he sold 20,077 shares at $31.3343 each, totaling about $629,300. Arshia Sarkhani, the Chief Marketing Officer, sold 5,634 shares at the same price per share, raising $176,513.
Both executives had minor corrections made to their holdings afterward. One share was added to Sarkhani's account and two shares to Beirne's account to fix rounding errors from an October 2 filing.
Director Jonathan R. Macey sold 6,700 shares at $30.32 each, generating about $203,144 in proceeds, Watchlist News reported. Director James Lavish sold 6,000 shares at $30.755 per share. Chief Financial Officer Benjamin Pham also sold shares on the same day to cover his tax withholding obligations.
Lavish's transaction did not involve a Rule 10b5-1 trading plan, which is a pre-arranged selling schedule that lets insiders avoid accusations of trading on private information. His direct share sale was a one-time action to settle tax dues from vesting stock.
CEO Matthew Cole Ryan executed two separate transactions on October 5. First, he sold 58,789 shares to cover RSU tax withholding. Kalkine Media reported he then gifted 81,783 shares to a charitable entity controlled by him and his spouse.
After both transactions, Ryan held 763,012 shares directly, making him one of Strive's largest shareholders. The charitable gift represents a significant tax move that reduces his taxable estate while supporting philanthropy. The total insider selling and gifting activity spans nearly 180,000 shares of Strive stock.
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