Autonomous Commerce AI
Kily Secures ₹30 Crore to Expand Autonomous AI Agents for E-commerce Brands
Anonymous
Key Points
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Subeer Monga, partner at Sorin Investments, described enterprise software as moving from systems that help people make decisions to systems that execute decisions themselves, highlighting the rationale behind Kily’s autonomous AI agents.
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Sorin Investments is led by Sanjay Nayar and Angad Banga and closed a maiden fund of Rs 1,347 crore in 2024, underscoring the backing strength behind the round for Kily.
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Kily’s platform is described as reducing reliance on spreadsheets and dashboards by automating commerce decision-making, aiming to streamline daily workflows rather than just supporting analysts.
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The AI agents are said to synthesize real-time marketplace signals with a brand’s business goals to automate workflows across product listings, pricing, advertising, inventory and marketplace management.
Bengaluru-based AI startup Kily has raised ₹30 crore in a funding round led by Sorin Investments, with participation from Razorpay and Wyser Capital, according to Economic Times. The company builds autonomous AI agents that help consumer brands manage pricing, advertising, and inventory across platforms like Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart.
Founded in 2025 by former executives from Amazon, Flipkart, and Affle, Kily already counts ITC among its early customers. The fresh capital will go toward strengthening the product, expanding sales, and accelerating adoption among large brands in India, The SaaS News reported.
AI Agents That Act, Not Just Advise
Kily's platform does more than show data on a dashboard. Its AI agents continuously read live marketplace signals and a brand's business goals, then act — adjusting prices, updating listings, and shifting ad spend without waiting for a human to decide. The goal is to eliminate the daily grind of spreadsheets that most commerce teams still rely on, according to CXO Digital Pulse.
Subeer Monga, a partner at Sorin Investments, summed up the shift plainly. Enterprise software is moving "from systems that help people make decisions to systems that execute decisions themselves," he said. That framing captures exactly what Kily is building — software that replaces human approval loops with autonomous action.
Sorin Investments Leads a Well-Backed Round
Sorin Investments is no small player. The firm, led by Sanjay Nayar and Angad Banga, closed its debut fund at ₹1,347 crore in 2024, according to Economic Times. Joining Sorin in this round are Razorpay, the payments giant, and Wyser Capital, a growth-stage investor.
The mix of investors signals confidence in Kily's early traction. Razorpay's involvement is notable — the company processes payments for thousands of e-commerce brands, giving it a front-row view of which tools actually move the needle for online sellers, Whalesbook noted.
Quick Commerce Is the Real Battleground
Kily's agents span both traditional e-commerce and the fast-growing quick-commerce sector. Platforms like Blinkit, Zepto, and Swiggy Instamart operate on razor-thin time windows, where inventory and pricing decisions need to happen in minutes, not days. Brands that rely on manual processes are already falling behind, The SaaS News reported.
Kily automates the full stack of marketplace management — product listings, pricing, ad campaigns, and stock levels — all in one place. For consumer brands like ITC that sell across dozens of SKUs and multiple platforms, that kind of automation can free up significant time and cut costly errors.
A New Category of Commerce Software Takes Shape
Observers say Kily is not just building a better tool — it is trying to define an entirely new category of AI-native commerce software. The bet is that large brands will eventually stop hiring more analysts and instead hand routine decisions to machines. Data quality and marketplace dynamics remain the key risks, according to Whalesbook.
With ₹30 crore in the bank and a founding team that has seen how Amazon and Flipkart operate from the inside, Kily is well-positioned to push this vision. Whether brands are ready to fully trust autonomous AI with their business decisions will be the real test ahead, Economic Times noted.
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