Threads Gets Meta AI
Meta AI now available in Threads DMs globally, offering users enhanced private messaging capabilities
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Key Points
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Public feed testing of Meta AI on Threads has already begun in five countries (Argentina, Malaysia, Mexico, Saudi Arabia and Singapore) where users can read and see Meta AI’s posts and tag it using @meta.ai, while the global DM rollout continues separately.
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Meta AI inside Threads DMs is described as capable of acting on behalf of users, including functionalities like planning, creating slides, and connecting to email and calendar apps across Meta’s ecosystem.
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Threads has been expanding its messaging surface prior to this rollout: standalone Threads DMs were introduced last year, followed by group chats, with DMs also coming to the web.
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In addition to muting or marking ‘not interested,’ users can hide Meta AI replies that appear on their post, offering a non-blocking way to reduce AI visibility in their feed.
Meta is bringing its AI assistant directly into Threads direct messages, giving users worldwide a private space to chat with Meta AI without leaving the app. Mac Observer reported that the move keeps AI conversations off the main public feed, making the experience feel less intrusive than tagging the bot in public posts.
The global DM rollout is separate from an ongoing public feed test already live in five countries — Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore — where users can tag Meta AI using @meta.ai. Together, the two features mark Meta's biggest push yet to embed AI into its social apps.
What Meta AI Can Do Inside Your Threads DMs
Inside Threads DMs, users can share posts, images, links, and videos directly with Meta AI. The assistant can then answer questions, summarize content, and offer deeper follow-ups, according to Whalesbook. It works like a private one-on-one chat with a knowledgeable assistant always ready to respond.
The capabilities go further than basic Q&A. TechBuzz noted that Meta AI can help with planning, creating slides, and connecting to email and calendar apps across Meta's ecosystem. In short, it is designed to act on a user's behalf, not just answer questions.
Meta Builds AI Into Its Apps to Beat ChatGPT and Gemini
Meta's strategy is clear: keep users inside its own apps instead of sending them to ChatGPT or Google's Gemini. By placing Meta AI inside Threads DMs, Meta removes the need to switch apps at all. Crypto Briefing described the rollout as part of a widening AI race among Big Tech companies.
Meta AI is already woven into Facebook, Instagram, and WhatsApp. Adding Threads DMs means the assistant now covers all four of Meta's major apps. Threads itself has grown quickly, reaching 50 million users in its early months, giving Meta a large built-in audience for the new feature.
Threads DMs Have Been Growing Steadily Before This Launch
The Meta AI rollout did not come out of nowhere. Threads only introduced standalone DMs last year. Group chats followed shortly after. DMs also recently came to the web version of Threads. Each step expanded the messaging surface, setting the stage for an AI assistant to slot in naturally.
Mac Observer pointed out that putting Meta AI in DMs solves a real user complaint: public feed AI posts can feel awkward or noisy. A private chat keeps that noise away from followers while still letting users get help whenever they need it.
Users Can Mute Meta AI but Cannot Fully Block It
Meta gives users some control over the experience. They can mute Meta AI, mark its replies as 'not interested,' or hide its replies on their posts. These tools reduce how often the AI shows up without removing it entirely, according to Whalesbook.
However, users cannot block Meta AI entirely on Threads. That gap has drawn attention, since blocking is a standard tool users expect on social platforms. For now, muting and hiding replies are the only ways to limit AI's presence in a feed or conversation.
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