Michael Hill Partners with Impact Analytics to Revolutionize Merchandise Planning with AI Across Three Countries

Michael Hill, an international fine jewelry retailer with stores across Australia, New Zealand, and Canada, has chosen Impact Analytics to overhaul how it plans and manages inventory. The deal brings Impact Analytics' AI-native platform to Michael Hill's operations, covering forecasting, stock replenishment, and tailoring product assortments to local markets, according to Leader-Post.
The move signals a push by the retailer to get smarter about which products sit on which shelves — and when. Jewelry is a notoriously tricky category: items are high in value but low in sales volume, making accurate forecasting critical, The Sudbury Star reported.
Michael Hill chose Impact Analytics for a few specific reasons, according to Brantford Expositor. The vendor brings more than a decade of experience applying AI and machine learning to retail problems. That track record mattered — especially for a category where one wrong bet on inventory can mean thousands of dollars sitting unsold in a display case.
The retailer also wanted a single platform that could handle multiple planning jobs at once. Rather than stitching together separate tools for forecasting, replenishment, and assortment planning, Michael Hill will use one system for all three. Whitecourt Star noted the company cited faster "time to value" as a key factor in the decision.
One of the biggest goals of the partnership is localization. Michael Hill operates across three countries with different customer tastes and store sizes. What sells well in a large Canadian mall may not move in a smaller Australian boutique. The AI platform is designed to reflect those differences at the store level, according to Seaforth Huron Expositor.
Getting assortments right by location is especially important in fine jewelry. A single ring or bracelet can carry a price tag that makes overstocking expensive and understocking a missed sale. Matching the right product to the right store — by market, format, and local preference — is central to what Impact Analytics promises to deliver, Mitchell Advocate reported.
Fine jewelry is one of the harder categories for AI planning tools to crack. Unlike fast-moving consumer goods — where thousands of units sell daily — jewelry moves slowly and carries high unit costs. Errors in forecasting hit harder. Impact Analytics specifically flagged its strength in "complex, high-value, low-volume" categories as a reason it was the right fit, according to Leader-Post.
The broader trend here is retailers turning to AI-native platforms to replace older, spreadsheet-heavy planning processes. Rather than analysts building manual models, the system learns from sales patterns and adjusts recommendations automatically. For Michael Hill, that means less guesswork and faster decisions across hundreds of store locations in three markets.
The partnership is focused on modernizing planning from the ground up. Michael Hill's team will use the Impact Analytics platform to run forecasting and replenishment together — two functions that have traditionally been handled in silos. Connecting them is expected to reduce excess stock and cut instances of popular items going out of stock, Brantford Expositor noted.
Financial terms of the deal were not disclosed. But the strategic intent is clear: Michael Hill wants its inventory decisions driven by data, not gut feel — and it wants that capability running across Australia, New Zealand, and Canada through a single unified system, according to The Sudbury Star.
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