Lidl's Heatwave Relief
Lidl Introduces New £15 Portable Air Cooler as UK Temperatures Soar
Anonymous
With UK temperatures forecast to hit 38°C on June 27, 2026, Lidl's £14.99 TRONIC Portable Air Cooler has become the must-have item of the summer — selling out in stores across the country and trending online as a budget
The cooler claims to keep users comfortable for up to seven hours on a single 700ml water tank. It is designed to move between rooms and can even run off a USB-C cable in a car or home office, according to LancsLive.
Record 38°C Heat Drives Shoppers to Lidl's Aisles
The UK is in the grip of its hottest June on record. A provisional peak of 37.3°C was logged in Santon Downham, Suffolk on June 26, breaking records set in 1976, according to The Guardian. The Met Office's Chief Scientist, Prof Stephen Belcher CBE, linked the event directly to climate change, warning that "human-induced climate change has made events like this more likely and more intense."
The UK Health Security Agency escalated alerts to Red for six regions — including London, the South East, and the East Midlands — on June 22. Dr. Agostinho Sousa of the UKHSA warned the heat poses a risk to life "even for the healthy population." With train operators advising against non-essential travel, many Britons stayed home and went hunting for ways to stay cool.
£15 Cooler Sells Out Nationwide Within Hours of Launch
Lidl launched its "Middle of Lidl" cooling range on June 25. Stores across the UK reported queues forming before 8:00 AM. The flagship TRONIC 3-in-1 Air Conditioning unit — which combines air conditioning, fan cooling, and dehumidifying — sold out in many locations within five minutes at £149, according to Liverpool Echo.
The £14.99 portable cooler quickly became the last affordable option left on shelves. Lidl CEO Ryan McDonnell has spoken about the brand's mission of "making affordable products accessible to everyone." Over 1,000 Lidl stores across the UK have stocked the range, according to Daily Express.
Experts Warn: This Cooler Is Not an Air Conditioner
The £14.99 unit is an evaporative cooler — sometimes called a swamp cooler. It works by blowing air over cold water or ice. That cools the air directly around you, but it does not lower the temperature of an entire room. Tech analysts at T3 note it is a "personal cooler" with a reach of just a few feet.
There is a bigger problem for this particular heatwave. The Met Office flagged record humidity, with dew points hitting 22°C. Evaporative coolers add moisture to the air. In already-humid conditions, that can make a room feel clammy rather than cool. The £149 3-in-1 unit avoids this — it uses a refrigerant and exhaust hose to remove heat from the room entirely, and covers spaces up to 30–45 cubic metres, according to T3.
Why Budget Cooling Is So Popular Amid the Cost-of-Living Crisis
Energy bills remain a major concern for British households. A standard portable AC unit draws around 2,000 watts of power. The £14.99 TRONIC cooler draws roughly 60 watts — a fraction of the cost to run. That difference matters when people are already watching every penny, according to LancsLive.
For Lidl, the sell-out success is also a business win. The discounter has been the fastest-growing bricks-and-mortar grocer in the UK for over two years, reporting over £400 million in direct switching from rival supermarkets, according to Retail Week. High-demand seasonal events like this one drive footfall and reinforce customer loyalty — even if the £15 cooler works best when pointed directly at your face.
Sentiment
NeutralNEGATIVENEUTRALPOSITIVE
Publishers
5
Articles
4
Reach
5
A
AnonymousAuthor
