Laurel Lake Placid Savings
Laurel Lake Placid Introduces 'Live. Lake. Laurel.' Summer Campaign, Offers 20% Off
Anonymous
Laurel Lake Placid, a 90-room independent hotel in Lake Placid, New York, has launched its first-ever seasonal campaign, called "Live. Lake. Laurel." Financial Post reports the campaign draws inspiration from the Adirondacks' landscapes and outdoor activities, positioning the property as a gateway to one of the Northeast's most scenic regions.
To mark the launch, the hotel is offering guests up to 20% off when booking between July 7 and July 21, 2026, for stays through December 31, 2026, according to Mitchell Advocate. The campaign is backed by HHM Hotels, an award-winning hotel management and investment company that operates more than 235 hotels across the United States and Canada.
What the "Live. Lake. Laurel." Campaign Promises Guests
The campaign centers on giving travelers a fresh way to experience the Adirondacks. Chatham Daily News reports the effort invites guests to explore the region through a "new lens," leaning into the natural beauty and outdoor culture that defines Lake Placid. The town is famous for its mountain trails, water sports, and twice hosting the Winter Olympics.
Laurel Lake Placid is pitching itself as more than just a place to sleep. The hotel wants guests to feel fully immersed in the lake and mountain lifestyle that surrounds it. The 90-room property is independent, meaning it is not tied to a large chain brand — a selling point for travelers seeking a more local feel.
Summer Booking Window Opens with 20% Discount Offer
The promotional window is short. Guests must book between July 7 and July 21, 2026, to lock in the savings, according to Seaforth Huron Expositor. The discount of up to 20% applies to stays booked within that window through December 31, 2026. That gives travelers flexibility to plan a fall or late-year Adirondacks trip at a lower rate.
The deal is part of the hotel's broader push to drive bookings across multiple seasons, not just peak summer weeks. Lake Placid draws visitors year-round for hiking, skiing, and events tied to its Olympic legacy.
HHM Hotels Powers the Campaign Behind the Scenes
HHM Hotels is the management and investment company running Laurel Lake Placid. The firm operates more than 235 full-service and select-service hotels across the US and Canada, according to Cold Lake Sun. It describes itself as award-winning, though the company did not specify which awards in the campaign announcement.
This campaign marks a first for HHM Hotels — it is the company's debut seasonal marketing effort. Launching with a named campaign tied to a specific property suggests HHM may be looking to build stronger individual identities for its independent hotels, rather than relying solely on the parent brand.
Lake Placid Sets the Stage for an Outdoor-Focused Stay
Lake Placid sits in the heart of the Adirondack Mountains in upstate New York. The region is known for Mirror Lake, Whiteface Mountain, and a dense network of hiking and paddling trails. Daily Guardian notes the campaign is directly inspired by the area's "breathtaking landscapes and outdoor activities."
For travelers who want nature without roughing it, Laurel Lake Placid offers a comfortable base. The hotel's location and the campaign's messaging both point to guests who want to hike, kayak, or simply sit by the lake — and then return to a proper room at night.
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