Marketing AI Intelligence
Infosys, ANA, and LIONS Launch CMO AI Hub, Offering Key Insights for Global Marketers
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Infosys, ANA's Global CMO Growth Council, and LIONS have launched the CMO AI Hub, a closed intelligence platform built exclusively for the world's top chief marketing officers. The hub lets CMOs describe a business problem and instantly receive insights drawn from curated research, case studies, and peer perspectives — no tab-switching required, according to PR Newswire.
The launch comes at a critical moment. Research from early 2026 found that while 80% of marketers felt intense pressure to adopt AI, only 6% had successfully embedded it into daily workflows, according to Supermetrics. The Hub is designed to close that gap for the 1,200 chief marketers in the Global CMO Growth Council.
What the CMO AI Hub Actually Does
The Hub is built on Infosys Aster, an AI-first marketing suite. It pulls intelligence from three sources: ANA's institutional research, LIONS' creative benchmarks, and reports from the Infosys Knowledge Institute. That last piece includes the CMO's AI Playbook, a new guide developed from extensive research to help marketing leaders make faster, evidence-based decisions, according to Toronto Sun.
Infosys Global CMO Sumit Virmani said the goal goes beyond saving time. "AI presents a unique opportunity for CMOs to move beyond efficiency gains and elevate marketing's role as a growth driver," he said, according to PR Newswire. LIONS CEO Simon Cook added that the Hub "puts the collective intelligence of this community into every member's hands."
Six Years of Groundwork Behind a Single Launch
The CMO AI Hub did not appear overnight. ANA and LIONS first formed the Global CMO Growth Council back in 2018 to give chief marketers a unified voice on economic growth. In November 2024, the Council released its first formal position on generative AI, setting principles to prevent "harmful unintended consequences," according to ANA.
By April 2026, the Council was already debating whether AI would raise the CMO's strategic value or simply cut marketing budgets. That workshop, held at the Adobe Summit in Las Vegas, sharpened the case for a shared resource. The Hub launched on June 24, 2026, as the concrete answer to that debate, according to PR Newswire.
A Tension Between Data Speed and Human Creativity
Not everyone in the room is purely excited about AI-driven marketing. Marc Pritchard, Chief Brand Officer at P&G and chair of the Global CMO Growth Council, has been direct about the limits. "AI doesn't get the spine tingles. Humanity matters," he has said, according to Brand Innovators. Research from Germany's Nuremberg Institute for Market Decisions found that ads labeled "AI-generated" score lower on emotional appeal than human-made ones.
Consumer trust is also slipping. Just 46% of consumers felt comfortable with brands using AI in 2024, down from 57% in 2023, according to Qualtrics. Meanwhile, the share of marketers worried about AI-related job loss jumped from 35.6% to 59.8% in a single year, according to Influencer Marketing Hub. The Hub's organizers are betting that better, faster insights can ease those fears rather than deepen them.
Why Access Is Restricted — and What Comes Next
The Hub is not open to the public. Access is limited to the 1,200 members of the Global CMO Growth Council, including 50 chief marketers from the world's top brands. That exclusivity is a feature, not a bug. By keeping it closed, the platform avoids generic AI output and instead relies on proprietary peer data — addressing the two biggest barriers to enterprise AI adoption: security and context, according to Forbes.
The market around them is growing fast. AI in marketing is projected to reach $107.54 billion by 2028, according to The Insight Partners. Forrester Research warns that the biggest risk for CMOs right now "isn't AI — it's failing to lead through change." The CMO AI Hub is a bet that structured, peer-driven intelligence can help marketing leaders stay ahead of that curve.
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