Anunoby's Shoe Success
OG Anunoby's Limited-Edition Skechers Basketball Shoe Sells Out Rapidly, Highlighting Popularity
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OG Anunoby's limited-edition SKX Nexus "NYC Blue" Player Edition basketball shoe sold out within hours of its launch on Skechers' website, according to The Province. The shoe was priced at $120 and marks a major moment for Skechers Basketball, a brand still building its name in a sport dominated by Nike and Adidas.
Skechers president Michael Greenberg credited the quick sellout to Anunoby's standout championship run and his clutch play throughout the season, The Sudbury Star reported. Fans looking for the "NYC Blue" colorway will have to wait — it is gone for now.
What Made the NYC Blue Colorway Special
The "NYC Blue" colorway was designed as a direct tribute to New York City. It honored Anunoby's championship season and the run that made him a fan favorite. The color choice tied the shoe to the city and the moment — making it more than just a performance sneaker, according to The Whig.
Anunoby plays for the New York Knicks, and his postseason performance gave the shoe real cultural weight. That connection between athlete, city, and championship story gave buyers a reason to move fast. At just $120, the barrier to entry was also low compared to most signature basketball shoes.
Skechers Basketball Gains Ground With Quick Sellout
The sellout signals growing momentum for Skechers Basketball. The brand has been signing NBA athletes and pushing into a space it once had little presence in. A shoe selling out within hours — even at a limited run — shows the strategy is working, Chatham Daily News reported.
Greenberg pointed to Anunoby's "historic championship run" as the engine behind the demand. When a player has a breakout postseason, their gear tends to move fast. Skechers appears to have timed this release to ride that wave at exactly the right moment.
Where to Find Skechers Basketball Shoes Now
The "NYC Blue" Player Edition is sold out, but Skechers has not closed the door on basketball fans. Other performance basketball styles are now available at Skechersbasketball.com and at select Skechers retail stores, according to Owen Sound Sun Times.
Skechers has not announced a restock of the "NYC Blue" shoe. Fans who missed the drop may need to watch secondary markets or wait for the brand's next limited release. The quick sellout makes a follow-up release likely if demand stays this strong.
OG Anunoby's Rise Drives the Hype
Anunoby has become one of the NBA's most talked-about two-way players. His defense and clutch scoring during the postseason put him firmly in the spotlight. That visibility translates directly into shoe sales, especially for a limited drop tied to his name and city, Fairview Post reported.
For Skechers, signing players like Anunoby is a long-term play. Each sellout moment builds brand credibility in basketball. The "NYC Blue" drop — gone in hours — is exactly the kind of launch a growing basketball brand needs to be taken seriously.
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