Email Delivery Enhanced
Infobip Acquires SocketLabs, Expanding Enterprise Email Infrastructure and AI-Powered Delivery Capabilities
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Infobip, a global AI-first cloud communications platform, has acquired US-based email infrastructure company SocketLabs, the company announced. The deal adds nearly two decades of email expertise to Infobip's platform, giving enterprises and independent software vendors (ISVs) a single provider for managing and optimizing email delivery at scale, according to Edmonton Sun.
The acquisition strengthens Infobip's push to handle all business communications in one place. Email joins its existing lineup of messaging, voice, and chat channels — all under one roof.
What SocketLabs Brings to the Table
SocketLabs has spent close to 20 years focused on one thing: getting emails delivered reliably. That kind of deep specialization is hard to build from scratch. Stratford Beacon Herald reported that the company's tools help businesses manage, monitor, and optimize email delivery at scale — a core need for any company sending millions of messages.
For ISVs — software companies that build products on top of other platforms — this matters a lot. Missed or delayed emails can break customer trust fast. SocketLabs gives Infobip the plumbing to handle that pressure reliably.
AI-Powered Email Deliverability Gets a Major Upgrade
Infobip plans to fold SocketLabs' analytics tools into its Email Deliverability Agent, an AI-powered solution designed to improve how and when emails reach inboxes. According to Chatham Daily News, the integration will significantly enhance that product, giving it richer data to work with.
Think of it this way: better analytics means the AI can spot delivery problems faster and fix them before they hurt a campaign. That kind of real-time intelligence is what large enterprises need when sending at scale.
One Provider Across Every Communications Channel
The bigger goal here is consolidation. Infobip wants businesses to stop juggling multiple vendors for SMS, chat, voice, and email. Sault Star noted that the acquisition aligns with Infobip's strategy to become a single trusted provider across all communications channels.
That pitch is gaining traction as companies look to cut costs and simplify their tech stacks. Owning a proven email infrastructure — rather than partnering with one — gives Infobip a stronger hand in those conversations.
Why Enterprise Email Infrastructure Is a Big Business
Email is far from dead in the enterprise world. Large companies send billions of transactional and marketing emails every year — order confirmations, account alerts, promotions. Getting those emails into inboxes, not spam folders, is a billion-dollar challenge. SocketLabs was built specifically to solve that problem, according to Edmonton Sun.
For Infobip, buying that capability is faster and safer than building it. The deal also locks in SocketLabs' existing enterprise clients, expanding Infobip's customer base in the US market in one move.
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