GREY GOOSE's New Ace
GREY GOOSE® Vodka Introduces Le Melon Ace, Official Cocktail for National Bank Open in Toronto and Montréal
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GREY GOOSE® Vodka has teamed up with Tennis Canada to launch Le Melon Ace™, the official cocktail of the National Bank Open presented by Rogers, according to Financial Post. The drink blends GREY GOOSE vodka with fresh watermelon juice, lime, and mint — and will be available at the tournament's stops in both Toronto and Montréal this year.
The partnership reflects a broader shift in sports sponsorship toward fan experience. GREY GOOSE is positioning the cocktail as a signature summer serve — both at the tournament and at home gatherings, Montreal Gazette reported.
Le Melon Ace Brings Watermelon Flavor to Centre Court
The Le Melon Ace™ cocktail is built around three simple ingredients: GREY GOOSE vodka, fresh watermelon juice, and a mix of lime and mint. The recipe is designed to be light and refreshing. It fits the warm-weather setting of a summer tennis tournament, Owen Sound Sun Times noted.
The cocktail's name is a nod to tennis — an "ace" is an unreturnable serve. The "melon" half ties directly to the drink's star ingredient. It's a simple, playful name that connects the sport to the cocktail, according to Cold Lake Sun.
Fruit-Forward Cocktails Are Driving Summer Drink Trends
GREY GOOSE says the cocktail was inspired by the rise of fruit-forward drinks. More people are reaching for lighter, brighter flavors at outdoor events. Watermelon in particular has become a top summer flavor across bars and backyard parties, Ontario Farmer reported.
The brand is leaning into the at-home entertaining trend as well. GREY GOOSE wants fans to recreate Le Melon Ace™ outside of the stadium — at cookouts, patios, and summer get-togethers. The drink is meant to be easy to make and easy to enjoy, according to Fort Saskatchewan Record.
GREY GOOSE Touts Quality and Traceable Ingredients
GREY GOOSE markets itself on ingredient quality. The brand says its vodka uses a 100% traceable production process — meaning every step, from wheat to bottle, can be tracked. That focus on transparency is central to how the brand presents itself to consumers, Mitchell Advocate reported.
The vodka is made with high-quality French wheat and natural spring water. GREY GOOSE says these sourcing standards set it apart in the premium vodka market. Pairing that brand identity with a major Canadian tennis tournament is a calculated move to reach affluent, experience-driven fans, according to Clinton News Record.
National Bank Open Runs in Toronto and Montréal This Summer
The National Bank Open presented by Rogers is one of Canada's biggest annual tennis events. It draws top-ranked players from around the world and splits its schedule between Toronto and Montréal each year. The tournament is a key stop on the ATP and WTA professional circuits.
Le Melon Ace™ will be served at venues in both cities during this year's event. Fans attending matches will be able to order the drink on-site. GREY GOOSE sees the tournament as a prime stage to introduce the cocktail to a large, engaged sports audience, Financial Post noted.
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