Independent Series Climbs Charts
BC-Born Adventure Series 'Finding Nowhere' Climbs to #4 on Amazon Prime Video's Charts
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A self-funded adventure series made by three British Columbia cousins has cracked the top five on Amazon Prime Video. Financial Post reports that Finding Nowhere has reached #4 on Amazon Prime Video's Adventure TV rankings since its launch — a rare milestone for an independent production with no studio backing.
The series was created by cousins Joel Primus, Ryan Primus, and Seth Steward, all originally from Prince George, BC. It is also streaming on Roku and Tubi, giving it wide reach across free and paid platforms, according to Calgary Sun.
Three Cousins Who Grew Up Apart, Then Reunited Outdoors
Joel, Ryan, and Seth grew up separately before reconnecting as adults. The idea for the show started simply: Ryan invited Joel and Seth to film one of his hunts. Joel quickly saw that a bigger story was there — one about family, mentorship, and reconnecting with the land, according to Leader-Post.
The series explores themes of rewilding — the idea of returning to nature and traditional outdoor skills. It blends personal family history with wilderness adventure. That mix of heart and action appears to be resonating with viewers across North America.
Local Retailer and New York Distributor Back the Show
Finding Nowhere did not go it entirely alone. Corlane Sporting Goods, a long-standing outdoor retailer based in Dawson Creek, BC, supported the production. The show is distributed internationally by Big Media Distribution, a New York-based company, according to Brantford Expositor.
That partnership gave a grassroots BC project a global footprint. Big Media Distribution handles international sales and placement, which helped land the series on major streaming platforms without a traditional network deal.
Streaming on Three Platforms at Launch
The show launched simultaneously on Amazon Prime Video, Roku, and Tubi. That multi-platform strategy means viewers can watch for free on Tubi and Roku, or find it inside their Prime Video subscription. According to Sault Star, the series hit #4 on Amazon's Adventure TV chart shortly after release.
Reaching the top five on Amazon Prime Video is significant for any series. For an independent production from Prince George with no major studio behind it, the ranking puts Finding Nowhere alongside far bigger-budget competitors in the adventure genre.
A BC Story That Broke Through Without Hollywood Help
Finding Nowhere is part of a growing wave of creator-led outdoor content. The cousins built the show themselves, sourced local support, and found a distributor before landing on three streaming services. According to Fairview Post, the series centers on the brothers reconnecting through the land they grew up near.
The show's success points to a shifting streaming landscape. Viewers are finding and elevating independent content faster than ever. A #4 ranking on Amazon Prime Video, earned without a network or major marketing budget, is a strong early signal for the Finding Nowhere team.
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