Sony Skips CES 2027
Sony Will Skip CES 2027 and End Its Decades-Long Presence at the Technology Show
Anonymous
Sony will skip CES 2027, ending a decades-long presence at the Las Vegas technology show as it shifts attention toward entertainment content and creator-focused technologies. The company had already scaled back its presence at the most recent CES, where its Honda joint venture displayed the Afeela electric vehicle; that venture and its vehicle plans have since been discontinued. Sony’s withdrawal signals that CES is becoming less central to its strategy for showcasing products and services.
Key Points
1
Sony products were shown at the first CES in 1967, underscoring the length of the company’s association with the event.
2
Sony’s spokesperson said neither Sony nor its affiliated companies plan to exhibit at the January 2027 show.
3
Sony and Honda said the Afeela plans were no longer feasible after Honda reassessed its electrification strategy; Sony expects the change not to substantially affect its financial condition, citing the venture’s asset-light operating model.
4
Sony had traditionally been one of CES’s largest exhibitors, and its keynote events drew large crowds.
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