YouTube Drives Indian Economy
Oxford Economics Report Shows YouTube Contributes ₹18,000 Crore and 9.6 Lakh Jobs to India
Anonymous
An Oxford Economics report says YouTube’s creative ecosystem contributed more than ₹18,000 crore to India’s GDP in 2025 and supported over 9.6 lakh full-time-equivalent jobs. The creator economy is spreading beyond major cities, with hubs such as Jaipur, Lucknow and Kochi creating demand for production workers; monetising creators also supported more than 3 lakh apprentices. Creator businesses are growing, with more channels earning substantial revenue and more than 18,000 Indian channels reaching one million subscribers, while 73% of monetising creators surveyed said YouTube was their primary income source. Regional and hyper-local content is reaching international audiences: more than 15% of watch time on Indian channels came from viewers abroad, and 81% of media companies with a YouTube presence said it helped them reach global audiences. YouTube is also pursuing AI, digital-skills and cultural-preservation initiatives in partnership with Indian institutions.
Key Points
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Indian channels uploaded more than 160 million hours of content over the past year.
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The number of Indian YouTube channels earning six figures or more in rupees grew by over 30% year on year.
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Marathi singer and songwriter Sanju Rathod’s track “Gulabi Sadi” surpassed 500 million YouTube views, illustrating the international reach of regional-language music.
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