Bronco Customization Expands
Ford Debuts Desert Rising Bronco, Expanding Horizon Customization Series
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Key Points
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The Bronco OVR Horizon package, priced at $16,499 and arriving this fall, adds performance-focused upgrades (17-inch black WELD wheels, Fox off-road suspension, Havoc fender flares, red tow hooks) with optional Borla exhaust and upgraded fog lights, as part of Ford Custom Garage's ongoing Horizon rollout.
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Exterior color options for the Desert Rising package are listed differently across outlets: Ford Authority lists Oxford White, Agate Black, Avalanche Gray, and Ruby Red, while other reports (and Ford’s presentations) reference Shadow Black as the black option; all sources agree on the other three colors.
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Distinctive exterior and interior details distinguish Desert Rising: painted grille, white trail sights, white Method wheels, and a white Bronco tailgate emblem are standard, with optional magenta side graphics; interior features include Katzkin magenta leather seats and a serialized center-console badge.
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Desert Rising is the inaugural Horizon Series package under Ford Custom Garage, with Ford planning additional packages (like Bronco OVR) to expand the lineup; Ford’s Custom Garage aims to simplify factory-backed customization while maintaining warranty when installed by a certified dealer.
Ford has unveiled the Bronco Desert Rising, the first package in its new Horizon Series under the Ford Custom Garage program. The limited-run build is inspired by Utah's landscapes — from the Coral Pink Sand Dunes to the Great Salt Lake — and is capped at 1,000 units, according to Ford Authority and The Autopian.
Orders open July 27, 2026, priced at $13,695 on top of the Bronco Outer Banks base. The package is hard to miss. It brings white Method wheels, magenta Katzkin leather seats, and a serialized center-console badge. Optional magenta side graphics make it even bolder, AutoEvolution reported.
Pink Paint and White Wheels Define the Desert Look
The Desert Rising package wraps the Bronco Outer Banks in a distinct desert-inspired look. Standard exterior details include a painted grille, white trail sights, white Method wheels, and a white Bronco tailgate emblem. Buyers can add magenta side graphics for a louder statement or skip them for a cleaner finish, according to The Autopian.
Inside, Katzkin magenta leather seats and a serialized center-console badge set it apart from a standard Bronco. The package is available in four exterior colors: Oxford White, Avalanche Gray, Ruby Red, and a black option. Ford Authority lists that option as Agate Black, while other reports reference Shadow Black — a small discrepancy across outlets.
Factory Warranty Stays Intact with Certified Dealer Install
Ford Custom Garage builds these packages using Ford Performance parts and Bronco-specific accessories. The key selling point: the factory warranty remains valid as long as a certified dealer installs the package. That sets it apart from most aftermarket upgrades, which can void coverage, CBT News noted.
Ford sees this as a way to grab a bigger slice of the vehicle aftermarket, which is worth nearly $53 billion. The Custom Garage program aims to make factory-backed customization simpler and safer for buyers. Under the hood and off-road, the Bronco keeps its standard powertrain and capability.
Bronco OVR Package Follows This Fall at $16,499
The Desert Rising is just the start. Ford is already planning the next Horizon package: the Bronco OVR. It arrives this fall, priced at $16,499. Upgrades include 17-inch black WELD wheels, Fox off-road suspension, Havoc fender flares, and red tow hooks, Ford Authority reported.
The OVR package also offers optional upgrades like a Borla exhaust and improved fog lights for buyers who want even more performance. Ford debuted the Desert Rising at the SEMA Show, a major venue for aftermarket and custom vehicle builds. More Horizon packages are expected to follow as the lineup grows, according to AutoEvolution.
Utah's Desert Sunrise Sparked the Color Palette
Ford's design team drew directly from Utah's landscape to build the Desert Rising's look. The magenta and white tones reflect the pink hues of the Coral Pink Sand Dunes, the Great Salt Lake, and wild desert sunrises, Tri-City Herald reported. The result is one of the more visually striking factory-backed Bronco packages to date.
With just 1,000 units available, Ford is betting scarcity adds to the appeal. The Horizon Series model — region-inspired, limited-run, dealer-installed — gives Ford a repeatable formula for future packages. The Bronco OVR will test whether performance-focused buyers respond as strongly as style-focused ones.
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