Patriotic Truck Honors Veterans
Ford Super Duty Unveils "Proud to Honor" Package to Mark 250th Anniversary
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Key Points
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Ford says the Proud to Honor Package is developed through its Ford Custom Garage program that “utilizes Ford Racing Parts and exclusive graphics” to create the truck’s patriotic exterior look.
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Wheel specifics vary by axle configuration: single-rear-wheel (SRW) trucks get forged aluminum wheels with a contrasting rim and “bright-finished lug nuts,” while DRW F-350 and F-450 models receive “all-black” 19.5-inch forged aluminum commercial wheels—described as a first for Ford because those rollers typically come polished.
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At the June 17 San Diego debut, Ford tied the package to a Veterans Day NASCAR event and quoted Ford Customization Executive Director Matt Simpson saying the truck bundle “tees up a NASCAR race” that Ford will partner on, also held on Veterans Day.
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Ford’s details on the warranty/installation: the Proud to Honor Package includes a supplemental “3-year/36,000-mile warranty” for the kit components that runs concurrently with the truck’s standard new-vehicle warranty, and Ford says it won’t affect the rest of the warranty if installed by a Ford dealer or an ASE-certified technician.
Ford has unveiled a patriotic limited-edition package for its 2027 Super Duty lineup, called the "Proud to Honor" package, debuting on June 17 in San Diego Ford Authority. The bundle wraps black trucks in red, white, and blue graphics and blacked-out wheels — timed to the United States' 250th anniversary — with every purchase directing money to Blue Star Families and Ford's veteran support initiatives AutoGuide.
The package is part of Ford's Custom Garage program, which offers factory-backed, dealer-installed customization kits. It is available on five Super Duty trims: XL, XLT, Lariat, King Ranch, and Platinum Courier-Journal.
Patriotic Graphics and Blacked-Out Wheels Define the Look
The package is only orderable on trucks painted Agate Black. That keeps the red, white, and blue door graphics bold and visible CarBuzz. Darkened exterior accents and special wheels complete the look.
Wheel specs depend on axle type. Single-rear-wheel trucks get forged aluminum wheels with a contrasting rim and bright-finished lug nuts. Dual-rear-wheel F-350 and F-450 models get all-black 19.5-inch forged aluminum wheels Ford Authority. Ford says this is the first time those larger commercial wheels have come in an all-black finish — they typically ship polished.
Ford Ties the Truck to Veterans Day NASCAR Race
Ford chose San Diego — a major U.S. Navy hub — for the June 17 debut. The city's strong military ties were a deliberate backdrop for the launch AutoGuide.
Ford Customization Executive Director Matt Simpson said the package "tees up a NASCAR race" that Ford will partner on, scheduled for Veterans Day, November 11 Ford Authority. Simpson called the truck a "rolling tribute" to service members. Ford has channeled over $7 million to veteran causes through earlier Proud to Honor efforts.
Warranty Protection Covers the Full Custom Kit
One key selling point is the warranty. The Proud to Honor package comes with a 3-year/36,000-mile supplemental warranty on the kit's components CarBuzz. That coverage runs at the same time as the truck's standard new-vehicle warranty.
Ford says the package won't hurt the rest of the truck's warranty — as long as a Ford dealer or an ASE-certified technician installs it Ford Authority. ASE certification means the installer has passed industry-standard skill tests. This sets the kit apart from aftermarket add-ons, which can sometimes void factory coverage.
Pricing Unknown, But the Customization Market Is Massive
Ford has not yet announced a price for the Proud to Honor package. Order banks for the 2027 Super Duty are expected to open later in 2026 Ford Authority. Some trim pairings do have specific limitations, though Ford has not detailed all of them.
The U.S. vehicle customization market is worth over $50 billion a year. By keeping this kit factory-backed, Ford captures money that often goes to independent shops AutoGuide. Analysts note that the DRW (dual-rear-wheel) customization space is largely untapped — making the blacked-out 19.5-inch wheel a notable move for heavy-duty buyers who want style without giving up commercial-grade capability.
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