Primark Home Delivery
Primark plans Great Britain home delivery as parent company reports resilient fourth-quarter trading
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Key Points
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Primark’s total fourth-quarter sales were expected to grow by about 2%, with new stores and the franchise model contributing roughly 5% growth, while like-for-like sales declined around 3%.
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Primark’s regional performance varied sharply: UK sales were expected to rise 1% amid market-share gains, continental European sales were down 1% overall and 4.3% on a like-for-like basis, while U.S. sales grew 11%, helped by new stores and localized products.
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ABF launched an “Iconic Value” campaign as a strategic investment in Primark’s pricing and price perception, saying initial customer reaction had been encouraging.
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Agriculture sales were expected to fall by mid-single digits in the fourth quarter, with ABF shifting focus toward higher-growth areas and exiting its UK compound-feed business.
Associated British Foods announced that Primark will launch home delivery across Great Britain, marking the retailer's biggest online push yet DecisionMarketing. The move comes after ABF reported resilient fourth-quarter trading and plans to expand Click & Collect services. Primark lags rivals by roughly 20 years in offering home delivery, but the company is investing in an automated fulfillment facility in Sheffield to support the new service HalsteadGazette.
ABF's fourth-quarter results showed mixed performance across divisions. Primark's like-for-like sales fell about 3% globally, though UK sales rose 1% and US sales jumped 11%. The company expects full-year adjusted operating profit broadly in line with prior guidance, while adjusted earnings per share should exceed expectations EchoNews.
Primark Joins the Home Delivery Race Two Decades Late
Primark will roll out home delivery to England, Scotland, and Wales after purchasing an automated fulfillment facility in Sheffield DecisionMarketing. The service aims to boost Primark's online presence and compete with rivals who launched delivery services in the early 2000s. ABF is also expanding Click & Collect options to give customers more shopping flexibility HalsteadGazette.
UK Market Gains Offset Weak Continental Europe Performance
Primark's UK sales rose 1% in the fourth quarter, driven by market-share gains amid strong womenswear demand EchoNews. Continental European sales fell 1% overall and dropped 4.3% on a like-for-like basis. Meanwhile, US operations surged 11%, boosted by new store openings and localized products.
ABF Invests in Pricing Strategy as Costs Rise
ABF launched an "Iconic Value" campaign as a strategic investment in Primark's pricing and price perception GazetteNews. The company said early customer reaction had been encouraging. Total fourth-quarter sales across Primark were expected to grow about 2%, with new stores and the franchise model contributing roughly 5% growth BrentwoodLive.
Sugar Division Faces Larger Losses Amid Price Pressure
ABF's Sugar division is expected to post a larger operating loss due to lower prices, higher costs, and weaker yields EchoNews. The company is restructuring its UK Sugar and Agriculture operations and shifting focus toward higher-growth areas. ABF is also exiting its UK compound-feed business as part of the restructuring effort.
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