Meta Business AI Acquisition
Meta acquires Swedish startup Stilla to expand its AI-powered business messaging services.
Anonymous
Key Points
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Meta Business Agent launched globally in June, and Meta began charging for the service at $2 per million tokens in August; the company plans to start billing for service replies on a per-message basis in October.
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Meta CEO Mark Zuckerberg said businesses could eventually use AI agents to help run their “whole business” as Meta’s models improve, reflecting ambitions beyond automated customer support.
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Stilla’s founders previously spent about a decade at Shopify building Tictail, Shop and Shop Pay, whose systems process more than $100 billion in annual commerce, giving them experience with large-scale merchant infrastructure.
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Stilla’s platform integrates with a broad range of workplace systems, including Slack, Teams, GitHub and Linear, and is described as supporting more than 3,000 tools while enabling actions such as opening pull requests and sending email.
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Meta plans to expand its business presence in Sweden after acquiring Stilla, adding a geographic component to the deal beyond the integration of the startup’s team and technology.
Meta has acquired Stockholm-based AI startup Stilla.ai, bringing its team and technology into the company's push to expand AI-powered business services Pulse2. Founded by former Shopify executives Siavash Ghorbani and Kaj Drobin, Stilla builds AI agents that connect workplace tools, maintain shared organizational context, and carry out tasks like creating tickets and sending messages Yahoo Finance.
The deal strengthens Meta Business Agent, which handles customer interactions across WhatsApp, Messenger and Instagram and is used by more than 1 million businesses Tikr. Meta plans to apply Stilla's expertise to turn automated customer conversations into transactions and revenue, though the acquisition price was not disclosed Kobaran.
How Stilla's Technology Fits Meta's Business AI Strategy
Stilla's platform integrates with over 3,000 workplace tools, including Slack, Teams, GitHub and Linear Pulse2. The system can open pull requests, send emails, update documents and connect different apps to work together seamlessly. Meta plans to use this technology to help Meta Business Agent handle more complex tasks for merchants and customer service teams.
Meta CEO Mark Zuckerberg has signaled larger ambitions. Businesses could eventually use AI agents to help run their "whole business" as Meta's models improve, going beyond simple customer support Yahoo Finance. The acquisition gives Meta access to proven technology for connecting workplace systems at scale.
The Founders' Track Record With Large-Scale Commerce
Ghorbani and Drobin built Tictail, Shop and Shop Pay during their decade at Shopify Kobaran. These systems process more than $100 billion in annual commerce. Their experience with large-scale merchant infrastructure and payment systems makes them valuable additions to Meta's monetization efforts.
This expertise aligns perfectly with Meta's goal of turning conversations into transactions Yahoo Finance. The founders understand how businesses at all sizes operate and what tools they need to manage sales, payments and customer relationships efficiently.
Meta's Expanding Business AI Monetization Model
Meta Business Agent launched globally in June and began charging $2 per million tokens in August Tikr. The company plans to start billing for service replies on a per-message basis in October. These pricing changes show Meta is converting business AI into a significant revenue stream.
The Stilla acquisition also includes geographic expansion. Meta plans to grow its business presence in Sweden after the deal closes FBroker. This moves beyond just integrating technology and team — it establishes a new hub for Meta's enterprise AI development in Europe.
Stilla's Service Continues for Existing Customers
Stilla raised $5 million in pre-seed funding before this acquisition Kobaran. The company said its service would keep operating for existing customers while its team and technology join Meta Pulse2. This approach lets Meta retain Stilla's user base and relationships while integrating the startup's capabilities into its own platforms.
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