Prime Video Cancels Ride or Die; Paramount Shops

Ride Or Die recorded 927,000 U.S. views in its first two days on Luminate, then reached No. 1 in U.S. minutes watched and 3.85 million views during its first full week—outperforming comparable releases including Elle and Off Campus.

On Nielsen’s streaming chart, the series debuted at No. 8 overall and No. 3 among streaming originals with 869 million minutes viewed, then rose to No. 4 overall and No. 2 among originals with 922 million minutes in its second week.

The show launched on July 15 with substantially less marketing support than Amazon’s young-adult summer lineup, whose heavily promoted titles—including Elle, Off Campus, Every Year After and Sterling Point—were renewed.

Ride Or Die was part of a broader wave of “white wine thrillers,” a label used for series centered on adult female leads, and its unexpected success was described as surprising industry observers and people involved with the production.