Customer-First Crypto Strategy
Ripple CEO Brad Garlinghouse Rejects XRP Maximalism to Prioritize Customer Needs
Anonymous
Ripple CEO Brad Garlinghouse says XRP’s value is shaped by supply and demand, with trust, practical utility and liquidity central to Ripple’s efforts to encourage its use and adoption. He argues that broader use in payments and financial services can increase demand, while liquid markets make the asset easier for institutions and investors to buy and sell. In separate comments, Garlinghouse rejected the label of an XRP maximalist, saying the best choice for a payment depends on what serves the customer: XRP may work well as a bridge asset, but a stablecoin may be better in some cases. He also said he is optimistic about multiple cryptocurrencies and does not aim to persuade customers or investors to choose XRP over alternatives such as stablecoins or Solana.
Key Points
1
Asked why XRP is not a security, Garlinghouse pointed to the 2023 ruling by U.S. District Judge Analisa Torres in Ripple’s case against the SEC, saying, “I can convince you it’s non-security because a federal judge said it’s a non-security.”
2
The article says XRP has a fixed supply, a factor Garlinghouse cited while explaining his view that digital-asset prices are driven by supply and demand.
3
Ripple’s payment flow can convert a sender’s fiat currency into XRP or a stablecoin, transfer the asset, and convert it into the recipient’s local currency; recipients may also keep the funds in digital form.
4
Garlinghouse used moving money into the Philippines as an example of a cross-border payment problem XRP might help solve, while noting that a stablecoin could also be suitable.
5
Garlinghouse said Ripple had become one of the larger players in stablecoin-related business and was pleased with the share of stablecoin volume it had been minting, according to the article.
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