Seoul's New Luxury Landmark
Shinsegae and Aman Partner to Build Seoul's First Ultra-Luxury Hotel and Residences
Anonymous
Key Points
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Aman Seoul will be located in Cheongdam-dong with a Han River overlook, reinforcing its status as a premier luxury development in one of Seoul's most prestigious districts.
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Shinsegae Group is forming a joint venture with OKO Group and Aman Group to develop Aman Seoul, signaling a new strategic collaboration in global luxury hospitality and real estate.
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Aman will operate the hotel, branded residences, and Aman Club on a long-term consignment basis rather than standard management arrangements.
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Aman Club's facilities will include a members-only swimming pool, fitness center, and lounge to serve residents and global club members.
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The project taps Shinsegae Property's large-scale development track record (e.g., Starfield and premium offices) to create a new benchmark for high-end lifestyle in Seoul.
Shinsegae Property and the global luxury brand Aman announced plans for Aman Seoul, bringing ultra-luxury hospitality to one of South Korea's most prestigious neighborhoods. Kedge Global reports the development will occupy two sites in Cheongdam-dong with 38 above-ground floors, a five-star hotel, 49 branded residences, and retail spaces across about 70,000 square meters. The project marks Aman's first property in South Korea and reflects Seoul's emergence as a major hub for ultra-luxury travel and residential living.
Shinsegae Property will oversee planning and construction while Aman handles design and long-term operations under a consignment agreement. Korea Herald notes the partnership aims to set a new standard for luxury living by fusing Korean spatial design with Aman's signature aesthetic. Facilities will include spa services, signature dining, and an exclusive members-only Aman Club with pools and lounges.
Seoul's Rising Demand for Ultra-Luxury Accommodations
Seoul's luxury hospitality market has shown strong growth in recent years. Rising room rates and high occupancy among foreign tourists signal robust demand for premium properties. SE Daily explains that Shinsegae's investment reflects confidence in Seoul's position as a global luxury destination. The city's wealthy residents and international visitors increasingly seek high-end accommodations and lifestyle experiences.
A Partnership Between Global and Local Luxury Leaders
The collaboration brings together Shinsegae Property's real estate expertise with Aman's luxury brand prestige. Shinsegae has developed major mixed-use projects like Starfield and premium office spaces across South Korea. Korea Herald reports that Chairman Chung Yong-jin aims to use this partnership to elevate Seoul's luxury market. Aman will manage the hotel, residences, and club under a long-term agreement that goes beyond standard management contracts.
Cheongdam-dong's Premier Location and Han River Views
Cheongdam-dong ranks among Seoul's most prestigious neighborhoods, known for high-end shopping and luxury residences. The property's Han River overlook enhances its appeal as a destination for global elites. Hospibuz notes this location reinforces Aman Seoul's status as a benchmark ultra-luxury development. The neighborhood's established infrastructure and affluent demographics make it ideal for an Aman property.
The Aman Club as a Private Community Hub
The Aman Club will serve both residents and global Aman members with exclusive facilities. A members-only swimming pool, fitness center, and private lounge foster community interactions. Kedge Global explains that this members-only model differentiates Aman Seoul from conventional hotels. The club creates a lifestyle brand that extends beyond hospitality into residential living and global networking.
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