Peanuts Halloween Collection
Starbucks Launches Limited-Edition Peanuts Halloween Collection Marking Anniversary
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Key Points
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The Charlie Brown Mocha Frappuccino combines mocha and pumpkin-spice flavors with pumpkin-spice cold foam, while the Snoopy Cookie Frappuccino uses a vanilla-bean and white-mocha base topped with pumpkin-spice cold foam and crunchy cookie crumbles.
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The two Peanuts beverages were listed in Starbucks’ app under the “trending beverages” section beginning Sept. 15, giving customers a digital route to find the limited-time drinks.
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The television special first aired in October 1966 and runs for 30 minutes, providing historical context for the 60th-anniversary promotion.
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Dana Pellicano, Starbucks’ senior vice president of global product experience, said the collaboration was intended to bring together the return of the Pumpkin Spice Latte and the Peanuts special as “enduring signs that fall has arrived.”
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The cup’s artwork includes Lucy and Snoopy sharing a coffee moment, while another design shows Snoopy lying on a large pumpkin in place of his usual red doghouse with Woodstock nearby.
Starbucks launched a 10-item Peanuts collection on September 15 to celebrate the 60th anniversary of "It's the Great Pumpkin, Charlie Brown," with items selling out within hours at many locations Parade. The centerpiece is a $39.95 Snoopy-shaped glass cold cup, limited to two per customer, that resells for up to $200 on secondary markets Bloomberg.
The collection includes two seasonal Frappuccinos—the Charlie Brown Mocha Frappuccino and Snoopy Cookie Frappuccino—listed under "Trending Beverages" on the Starbucks app starting September 15 Parade. A follow-up Halloween lineup with black cat-themed merchandise and the Black Cat Frappuccino launches October 22 at select U.S. locations KRQE.
Two New Fall Frappuccinos Blend Pumpkin and Peanuts
The Charlie Brown Mocha Frappuccino mixes mocha and pumpkin-spice flavors, topped with pumpkin-spice cold foam Parade. The Snoopy Cookie Frappuccino uses a vanilla-bean and white-mocha base with pumpkin-spice cold foam and crunchy cookie crumbles Parade. Both drinks appeared in the app's "Trending Beverages" section, giving customers a quick digital way to order Parade.
Nostalgia and Scarcity Drive Record Demand
Dedicated fans camped out overnight on September 15, with the flagship Snoopy glass cup selling out within hours at many stores Bloomberg. The $39.95 cup shows Lucy and Snoopy sharing coffee, or Snoopy lying on a large pumpkin with Woodstock nearby Sporked. Dana Pellicano, Starbucks' senior vice president of global product experience, said the partnership brings together the return of the Pumpkin Spice Latte and the Peanuts special as "enduring signs that fall has arrived" Parade.
The collection leverages artificial scarcity and nostalgia to boost customer engagement. On StockX, resellers list the Snoopy cup for five times its retail price Bloomberg. The two-cup purchase limit per customer did not fully prevent scalpers and groups from exhausting inventory within minutes.
Full Merchandise Range Spans Plush Toys to Apparel
Beyond the iconic cup, Starbucks offers a barista-themed Snoopy plush for $34.95, ceramic mugs at $29.95, stainless steel tumblers at $27.95–$32.95, mini totes at $29.95, and bag charms or enamel pins at $14.95–$16.95 Sporked. The collection is available at participating locations worldwide and online for U.S. Starbucks Rewards members while supplies last Parade. Online apparel such as hoodies and scarves range from $29.95 to $79.95 for Rewards and Reserve members Sporked.
October 22 Brings a Black Cat Halloween Follow-Up
Starbucks is preparing a separate Halloween lineup featuring a Black Cat Mug priced at $19.95, the Black Cat Frappuccino, and a Venti Black Night Cookie launching October 22 at select U.S. locations KRQE. The Black Cat Frappuccino is topped with whipped cream and a cat-ear-shaped topper KRQE. This second drop extends the seasonal merchandise strategy through late October, capitalizing on sustained fall shopping momentum.
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