Calvin Klein Campaign
Teyana Taylor fronts the new Calvin Klein campaign for the Perfectly Fit Custom Lift bra.
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Key Points
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The campaign features several additional styles alongside the Perfectly Fit Custom Lift bra, including the Perfectly Fit Custom Lift Demi Bra, Wirefree Triangle Bra and Lace Push Up Bra.
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Taylor said appearing in the campaign fulfilled a long-held ambition, recalling that she grew up seeing Calvin Klein’s iconic Soho billboards and thinking, “I could see it before it ever happened.”
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Calvin Klein says the bra includes smoothing wings and a lightweight construction intended to create a seamless silhouette, in addition to its size-specific padding.
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Calvin Klein marketing chief Jonathan Bottomley described the product as an upgraded version of one of the brand’s signature bras and said Taylor was chosen because she brings “authenticity and creative energy” to the campaign.
Teyana Taylor is the new face of Calvin Klein's Fall 2026 underwear campaign, showcasing the brand's Perfectly Fit Custom Lift bra. The campaign, directed by Gordon Von Steiner and set to Tina Turner's
Taylor said the bra's design fits her active lifestyle, allowing her to move freely while maintaining lift and support. Calvin Klein marketing chief Jonathan Bottomley chose Taylor for her "authenticity and creative energy." The collection includes both underwire and wire-free styles rolling out across Calvin Klein stores, the website, social media, and outdoor advertising.
A Bra Built for Active Movement
The Perfectly Fit Custom Lift features size-specific padding that adjusts for each wearer. Smaller sizes get more lift, while larger sizes receive less padding for proportional, natural-looking support, according to Calvin Klein. The bra also includes smoothing wings and lightweight construction designed to create a seamless silhouette under clothing.
Taylor emphasized the bra suits her constantly-in-motion lifestyle. "I could see it before it ever happened," she said, recalling childhood memories of seeing Calvin Klein's iconic Soho billboards. Appearing in this campaign fulfilled a lifelong ambition for the accomplished actor, director, and performer.
Multiple Styles Beyond the Hero Bra
The Fall 2026 campaign showcases several additional styles alongside the main Perfectly Fit Custom Lift bra. Calvin Klein is also featuring the Perfectly Fit Custom Lift Demi Bra, Wirefree Triangle Bra, and Lace Push Up Bra across the collection.
Each style maintains the same commitment to comfort and support that defines the line. The variety ensures customers can choose the fit and coverage level that works best for their individual needs and preferences.
A Product Evolution From Iconic Brand Status
Calvin Klein describes the Perfectly Fit Custom Lift as an upgraded version of one of the brand's signature everyday bras. Bottomley explained the product combines the heritage brand appeal with modern engineering and thoughtful design innovations.
The campaign will roll out across Calvin Klein's physical stores, official website, social media platforms, and outdoor advertising placements. The multi-channel approach ensures the campaign reaches customers through both traditional and digital touchpoints.
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