Donatella Versace Revolve Venture
Donatella Versace returns to fashion leadership as chief creative officer of a new Revolve venture.
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Key Points
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Revolve reported €1.2 billion ($1.4 billion) in sales last year and describes itself as a next-generation retailer focused on Millennial and Generation Z consumers, selling through its website and mobile apps.
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Revolve was founded in 2003 and has been publicly listed in New York since 2019. Its business includes the Revolve and FWRD segments, with FWRD offering a curated selection of established and emerging luxury brands.
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The new venture is described as an independent business built around how a younger generation discovers style, experiences culture, shops, shares and connects, rather than as an extension of the existing Versace label.
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Donatella Versace has 12.2 million Instagram followers, and Vogue described her appeal as continuing to cross generations; her recent cultural visibility also includes a cameo in The Devil Wears Prada 2 and renewed red-carpet use of vintage Atelier Versace designs.
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After Donatella’s departure, Dario Vitale was replaced as Versace’s creative director after just one collection, while Pieter Mulier was subsequently appointed to the role.
Donatella Versace is stepping back into fashion leadership with a bold new venture. The legendary designer has partnered with Revolve Group to launch an independent fashion and beauty brand aimed at younger shoppers worldwide. The brand name and initial products remain under wraps, but beauty will lead the launch later next year, according to The Cut.
This marks Versace's first major creative role since she left her family's namesake house after nearly 30 years. Her return demonstrates her enduring pull across generations — she has 12.2 million Instagram followers and recently appeared in The Devil Wears Prada 2 and on red carpets in vintage Atelier Versace designs, according to Vogue.
Why Revolve Chose Donatella
Revolve is a next-generation retailer built for Millennials and Gen Z shoppers. Revolve Group reported €1.2 billion ($1.4 billion) in sales last year through its website and mobile apps. Founded in 2003 and publicly listed since 2019, it operates two segments: Revolve, which sells emerging and established brands, and FWRD, a curated luxury division.
The partnership pairs Donatella's creative influence with Revolve's technology, consumer data, and global reach. The venture targets buyers in the United States, Latin America, Asia-Pacific, and the Middle East — not as an extension of the Versace label, but as an independent brand reflecting how young people discover style and share culture.
Versace's Next Chapter After Leaving the House
Donatella led the Versace house for nearly three decades before stepping down. After her departure, the Italian fashion house was acquired by Prada Group, and creative director Dario Vitale lasted just one collection before Pieter Mulier took over the role. The brand continues under Mulier's leadership while Donatella moves forward independently.
Her pivot to brand ambassador before this new venture kept her visible in fashion and pop culture. Recent appearances included a cameo in The Devil Wears Prada 2 and styled moments in vintage Atelier Versace designs on the red carpet, demonstrating her influence hasn't faded.
The New Brand Targets How Gen Z Shops
This venture isn't simply a Versace extension. Instead, it's built around how younger generations discover style, experience culture, shop online, share on social media, and connect with brands. Beauty will launch first, with fashion to follow as details emerge over the coming months.
Donatella's 12.2 million Instagram followers and cross-generational appeal make her a natural fit for reaching both established and emerging audiences. Vogue noted her influence spans from older fashion enthusiasts to younger consumers discovering her through recent cultural moments.
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