United Airlines CEO Kirby Rules Out American Merger, Shifting Focus to Tactical Acquisitions.

United Airlines CEO Scott Kirby says a full merger with American Airlines is now highly unlikely, citing American’s public resistance and a lack of buy-in from its management, even though Kirby argues such a combination could have delivered consumer benefits through a better network and operational efficiencies. At the same time, Kirby says United remains open to acquiring airport slots, gates, and other assets if competitive conditions tighten, noting that rising fuel costs could pressure rivals and create opportunities. Industry pressure and profitability concerns are also reshaping how airlines think about growth, with United signaling a shift from transformative combinations toward more targeted, tactical purchases. Kirby added that he expects higher fares to help offset fuel costs over time while acknowledging demand could eventually be affected. He also pushed back on claims from IATA’s Willie Walsh that large U.S. carriers are limiting competition, arguing that customers value technology, service, reliability, and the overall product rather than just low prices. Finally, Kirby denied discussions about a government golden share tied to any merger with the Trump administration.
Kirby said fuel hedging is not a practical solution for airlines, calling it “ineffective if you lose money over time.”
At the IATA annual meeting in Rio de Janeiro, Kirby outlined a broader competitive divide: airlines with strong customer loyalty (he cited United and Delta) are winning versus carriers competing mainly on price.
Kirby said United will not pursue JetBlue as a takeover target after JetBlue’s Chapter 11 period, dismissing it as a potential acquisition option.
Kirby also ruled out buying an oil refinery (attributed in the reporting to Delta), drawing a clear line against vertically integrating into fuel production as part of fuel-cost strategy.
Separately, industry analysts cited by one report estimated that a combined carrier could improve operational metrics such as crew scheduling and aircraft utilization by roughly 8–12 percent—framing what United argues it would have delivered through consolidation.
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