Duolingo Habanero Sauce Debut
Taco Bell and Duolingo Partner to Launch Global Limited Edition Habanero Sauce
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Key Points
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The promotion includes 1,000 Duo plushies worldwide, but the U.S. sweepstakes has 500 prizes. U.S. Rewards members can enter through Tuesday Drops on Oct. 6 from 2–3 p.m. Pacific; no purchase is required, and there is a one-entry limit.
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In addition to the Toronto activation, Duo is scheduled to appear at New York’s Midtown Cantina, 976 Sixth Avenue, on Oct. 6 from 3–4:30 p.m. Eastern.
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In Canada, the sauce ramekins feature sayings in English, French, Spanish and Mandarin—different from the nine-language assortment described for U.S. packets.
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The sauce is also slated for select Taco Bell locations in Australia, China, India, Spain and the United Kingdom, with promotions varying by location.
Taco Bell and Duolingo are launching a limited-edition Duo Habanero Sauce on October 6 for Global Taco Day. Sporked describes the tangy, fruity sauce as bringing habanero heat to the menu. In the U.S., Rewards members get a free packet with a Doritos Locos Taco, with extras for 20 cents. The bright green wrappers feature taco sayings in nine languages.
The promotion extends globally to Australia, Canada, China, India, Spain, and the United Kingdom with varying offers. News Observer reports that Duo, Duolingo's mascot, is the sauce's inspiration. U.S. Rewards members can enter a sweepstakes for 500 limited-edition Duo plushies dressed in Taco Bell uniforms during a Tuesday Drop on October 6 from 2–3 p.m. Pacific.
A Sauce Built on Two Global Brands
The Duo Habanero Sauce merges Taco Bell's fast-food reach with Duolingo's language-learning audience. The Olympian notes the brands are celebrating Global Taco Day together for the first time. The sauce's green packaging itself tells a story—wrappers display taco-themed sayings across nine different languages, making the product itself a mini language lesson.
Free Sauce in the U.S., Paid Extras Available
Every U.S. Rewards member gets one free Duo Habanero packet with a Doritos Locos Taco purchase on October 6. Additional packets cost 20 cents each. Island Packet confirms participating locations will honor this deal. The free packet offer is designed to drive traffic and reward the app's registered users.
Limited Plushies and Activations Across Markets
Taco Bell is giving away 500 Duo plushies in the U.S. through a no-purchase sweepstakes. Bradenton reports the global total reaches 1,000 plushies. U.S. entry is limited to Rewards members during a Tuesday Drop on October 6 from 2–3 p.m. Pacific, with one entry per person allowed.
In-person activations include a Toronto pop-up and a New York Midtown Cantina appearance at 976 Sixth Avenue from 3–4:30 p.m. Eastern on October 6. Canada offers sauce ramekins with English, French, Spanish, and Mandarin sayings—a different language mix than the U.S. wrapper assortment.
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