Amazon streamlines London groceries

Amazon integrates fresh groceries into UK same-day delivery service for London customers

Amazon has launched an expansion of its UK same-day delivery service by allowing customers in parts of London to add fresh, perishable groceries to their regular Amazon orders in a single basket. Shoppers in eligible postcodes can combine items such as fruit and vegetables, meat, dairy, bread, eggs and frozen foods with non-food purchases like electronics, fashion and household essentials, with delivery arriving within hours. The rollout begins in Central and East London, initially offering a limited selection of fresh grocery products expected to grow over the coming months. Amazon says the option is integrated into normal browsing on Amazon.co.uk and the app via search results and Grocery and Same-Day tabs, building on its fulfillment technology, cold-chain handling, and logistics infrastructure. Pricing depends on Prime status, with free same-day delivery tied to a minimum order threshold for Prime members and a flat delivery fee for non-Prime customers. Analysts frame the move as Amazon tightening its integration to compete with established UK grocery players such as Tesco and Ocado by leveraging its existing same-day network rather than starting from scratch.

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